4 Android features
that place your SME ahead
13 April 2017

Once considered the main base of every work operation, the desktop is now giving way to the mobile, being considered a secondary touchpoint to the smartphone. The smartphone is especially prevalent in Singapore, which boasts the highest mobile phone penetration rate in the world, at 90% of the populationi.

When it comes to picking the right smartphone for your business, here are 4 reasons why you should consider an Android:

Advanced security


Numerous Androids are reinforced with business-ready security, with sophisticated encryption and advanced phone unlocking options like patterns and face recognition. The HP Elite X3 and upcoming Samsung Galaxy S8 even boast retina-scanning technology.

Research shows that this method is more secure than the usual fingerprint unlocking method.  

While the fingerprint method has a False Acceptance Rate (chance of unlocking with someone else’s fingerprint) of 1 in 100,000, iris scanning has a rate of 1 in 1.2 million.

In addition, easily available Mobile Device Management apps allow businesses to handle tasks like encrypting data and enforcing policy compliance across multiple devices at once. This allows business owners to manage their employees’ business devices to prevent security breaches.


If you’re looking for top-notch security, Samsung devices come with Samsung Knox, an in-built MDM solution. Touted the best mobile security solution in the marketii, it includes SME level options like Knox Premium, which offers multi-layered data protection.  

Open source


Android systems run on the “Android Open Source Project”, which means that users can customise and even reverse engineer apps based off existing ones. This allows you to adapt these existing apps for different platforms and operating systems.

The open source also means a wider range
of apps are available to Android users,
even outside the Google Play store.

Such apps include the LibreOffice Impress Remote, which allows you to turn your phone into a remote control to aid with presentations, and the Wi-Fi Matic, which automatically switches from data to recognised WiFi networks to minimise data costs.

VR technology


Up and coming technology like Google Cardboard and Samsung Gear VR has given Android users a headstart in the VR technology trend.

The VR market is currently expected to reach
US$22.4 billion by 2020, with VR’s uses growing
from that of just a gimmick or hype tool.

Apart from its uses to create more engaging marketing content, VR has also been proven to improve communication within and between businesses. Companies are even integrating it into its employee training, with positive results.


As Forbes discovered, VR in the workplace can facilitate a host of learning and informative experiences including “viewing digital dashboards for knowledge workers or providing a digital overlay that displays equipment health to a factory manager.” iii



As a business leader, multi-tasking is simply part and parcel of the job. The Android 7.0 Nougat OS allows its users to use two apps side by side at the same time with a split window, for multi-tasking efficiency. For example, if you need to use your calculator to convert the latest stock prices, or refer to your calendar when composing a new email, the split screen option is fast and convenient.


StarHub has a host of market-leading Android smartphones to suit your varying business needs. Of course, your mobile phone is only as useful as your connectivity. For island-wide connectivity you can count on, consider StarHub’s comprehensive suite of mobile plans.

Current iOS users who feel that the Android is better suited to their SME’s needs can switch with ease. Simply upload your data into Google Drive and login on your new Android for a seamless transition.


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