National Heritage Board Case Study

Tech meets Art with StarHub’s groundbreaking telco analytics

Telecommunication Case Study of the Year

StarHub won the “Telecommunications Case Study of the Year" award in the SBR Asian Business Case Studies Award 2020 for its collaboration with National Heritage Board. 

Read the press release


National Heritage Board (NHB) Case Study

“SmartHub enabled NHB to draw richer insights about our festival attendees, which include broad dwell trends of our festival attendee segments, visit trends across our festival dates and physical grounds, as well as broad demographics for segments of attendees” - David Chew, Deputy Director for Festivals and Precinct Development.

Find out how National Heritage Board leveraged StarHub’s expertise to promote the Singapore Night Festival.

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Video: Tech Meets Art

Watch the video to hear more from Kelly Young, Head of SmartHub Analytics on how StarHub worked with National Heritage Board to gain deeper insights into visitor profiles and geomobility behaviors of attendees during the Singapore Night Festival 2019. With these insights, NHB is better placed to improve strategies for promoting and managing future editions of the Singapore Night Festival.

Watch the video

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