Trafalgar ladies fly free and Europe trip promotion
Case Study
A mobile campaign that drove maximum performance and delivered over 3 million impressions!
Target Audience Female, PMEBs, with likelihood to travel
Strategy Campaign optimization by understanding user conversion attributes to deliver maximum performance and reach out to similar users (lookalikes). 
Channel Mobile and tablet only (mobile web and mobile in-app) 
Duration Phase 1: 14 January to 31 January
Phase 2: 9 March to 31 March
Overall Banner CTR 0.32%
14% above benchmark 
Reach Approximately 3 million impressions 
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