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Ladies' Exclusive
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Ladies' Exclusive
Trafalgar ladies fly free and Europe trip promotion
Case Study
A mobile campaign that drove maximum performance and delivered over 3 million impressions!
| Target Audience | Female, PMEBs, with likelihood to travel |
|---|---|
| Strategy | Campaign optimization by understanding user conversion attributes to deliver maximum performance and reach out to similar users (lookalikes). |
| Channel | Mobile and tablet only (mobile web and mobile in-app) |
| Duration | Phase 1: 14 January to 31 January Phase 2: 9 March to 31 March |
| Overall Banner CTR | 0.32% 14% above benchmark |
| Reach | Approximately 3 million impressions |
