-
Burger King’s
long chicken burger.
-
Burger King’s
long chicken burger.
Burger King’s long chicken burger.
Case Study
See how understanding user attributes can drive maximum reach and optimize campaign effectiveness.
| Objective | To drive awareness of the new Burger King Long Chicken Burger. |
|---|---|
| Target Audience | Age 14 to 44 |
| Strategy | Campaign optimization by understanding user conversion attributes to deliver maximum performance and reach out to similar users (lookalikes). |
| Channel | Mobile and tablet only (mobile web and mobile in-app) |
| Duration | 26 December 2014 to 15 January 2015 (3 weeks) |
| Overall Banner CTR | 0.35% |
| Reach | 3.4 million impressions |
