Burger King’s long chicken burger.

Case Study
See how understanding user attributes can drive maximum reach and optimize campaign effectiveness.
Objective To drive awareness of the new Burger King Long Chicken Burger.
Target Audience Age 14 to 44
Strategy Campaign optimization by understanding user conversion attributes to deliver maximum performance and reach out to similar users (lookalikes).
Channel Mobile and tablet only (mobile web and mobile in-app)
Duration 26 December 2014 to 15 January 2015 (3 weeks)
Overall Banner CTR 0.35%
Reach 3.4 million impressions
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