• Keeping up with the
    ever-evolving consumer
    sh

  • Keeping up with the
    ever-evolving consumer


Roundtable report on challenges of data and consumer insights shared by brands

Consumers today are spoilt for choice. This in turn is making it hard for brands to stand out and increase their market share in getting consumers to buy their products - be it online or offline.

In a roundtable hosted by Marketing, brands and research firms discuss about challenges in understanding data and deriving consumer insights. It is becoming a race on who can provide the most relevant message and fulfill customers' needs at the most relevant time, irrespective of the brand.

Download this report to learn what are the key challenges being discussed and brands can overcome them through data.

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