Keeping up with the ever-evolving consumersh
Keeping up with the ever-evolving consumer
Roundtable report on challenges of data and consumer insights shared by brands
Consumers today are spoilt for choice. This in turn is making it hard for brands to stand out and increase their market share in getting consumers to buy their products - be it online or offline.
In a roundtable hosted by Marketing, brands and research firms discuss about challenges in understanding data and deriving consumer insights. It is becoming a race on who can provide the most relevant message and fulfill customers' needs at the most relevant time, irrespective of the brand.
Download this report to learn what are the key challenges being discussed and brands can overcome them through data.
How leading brands are using Analytics
Roundtable report on how brands can leverage on analytics to enhance their customer journey.
Delivering business competitive edge with intelligent analytics as a service
This IDC Technology Spotlight takes a closer look at key trends driving the demand for better analytic tools and how SmartHub Analytics enables enterprises with these tools.