An Enterprise Innovation guide to Enterprise Mobility
Where the journey to digital competitive advantage begins
Much of the digital excitement permeating Singapore today is concentrated around the mobile experience. However, in reality, to create that memorable user experience on a mobile device requires a significant rethink on the part of businesses as to what digital means to their customers and to the company, and developing an enterprise-wide strategy that harnesses the various technologies around us to create that wonderful mobile experience. The good news is that today, enterprises no longer have to do it alone in their quest to build customercentric experiences for their customers. Singapore businesses can tap on the wealth of technology and market experience, as well as capability and infrastructure of service providers like StarHub to build solutions that deliver that much-desired mobile experience. Interestingly, with technology delivered via the cloud, technology requirements are also more business-friendly. The real challenge lies in knowing where to begin. The following articles highlight learnings and experiences of organizations that have taken the digital journey and harnessed the benefits of technologies to create innovative and memorable customer experiences. I hope you find this Guide both enjoyable and informative.
Content Director, Enterprise Innovation
APeJ mobility market to thrive in 2015
By Computerworld Hong Kong/Enterprise Innovation staff
The APAC mobility market will continue reporting strong growth in 2015, driven by technologies including m-commerce and the Internet of Things (IoT), predicts IDC, a global market intelligence firm. The Asia-Pacific excluding Japan (APeJ) market is ripe for strong mobility growth in 2015, according to IDC APAC research manager Ian Song. “What we’re seeing now is the perfect storm of strong consumer transition to mobility for every facet of their lives, as well enterprises treating mobility as a strategic initiative. The result of which will be an increased rate of growth for mobile proliferation for the region in 2015.” IDC expects the m-commerce sector to thrive in 2015, accounting for more than 50% of traffic volumes in some APeJ markets. The company expects to see the rise of numerous mobile wallet offerings to compete with Apple Pay. APeJ payment models will be driven by the humble QR code, IDC said.
The research firm meanwhile believes that wearable technologies and other IoT devices will enter the enterprise next year after gaining traction with consumers in 2014. This will lead to the creation of new business models that leverage basic wearables, especially fitness bands, to improve on the customer experience. But Song cautioned that the APeJ mobility market is not without its downsides. “The sheer diverse nature of this region will offer some unique challenges for vendors and organizations selling and adopting mobility,” he said. “These challenges might be device, application or solution centric. Success in mobility in the region requires a very Asia/ Pacific mindset.