Smart Targeting. Better Results.
Get the most out of your marketing dollars.
How it works?
Cross-platform advertising that allows you to precisely target specific consumer segments and execute an integrated campaign across a range of different channels – including TV, Mobile, Online and Direct.
Using TV Return Path Data, StarHub SmarTAM offers you granular customer insights and gives you unparalleled targeting precision.
We dynamically track changes in consumer behavior and apply real-time updates to our ever-evolving target audience profiles.
We match our TV audience profiles to similar Mobile, Direct and Online profiles, to extend your reach.
This new way of advertising has proven to be so efficient that we were recently honoured with a prestigious award at the Singapore Media Awards 2014.
Most Innovative Contribution to a Campaign by a Media Owner – WINNER