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AXN attracts 40% more youth, who also happen to be 20% more likely to browse movie-related content compared to average internet users.

60% of smartphone lovers who watch the History Channel between 10 and 11pm are affluent. They are also 32% more likely to browse finance websites compared to average internet users.

2 in 5 viewers who watch E Citys 8pm time-belt love smartphones. They are also 32% more likely to browse parenting content digitally compared to average internet users.

Over 90% of Discovery Channel’s prime-time viewers watch Chinese content at off-peak times.