What is Apple Business Manager?


Apple Business Manager is a simple, web-based portal for your IT administrators to deploy iPhone, iPad, iPod touch, Apple TV, and Mac computers all from one place. It allows seamless integration with supported mobile device management (MDM) solution that makes it easy to enrol devices and deploy content such as apps.

* if you’re already enrolled in the Device Enrollment Program (DEP), you may be able to upgrade the existing programs to Apple Business Manager.

*if your organization is also enrolled in the Volume Purchase Program (VPP) this program will be upgraded alongside DEP. See Upgrade to Apple Business Manager.


Main Features of Apple Business Manager

Automated Device Enrollment

With Apple Business Manager, you can automate MDM enrollment and simplify initial device setup without having to physically touch or prepare the devices before users get them. You can automatically enroll devices into your MDM solution of choice, as long as the device has been added to your organization at the time of purchase—from Apple or from a participating Apple Authorized Reseller or cellular carrier, or through Apple Configurator.
Apps and Books

Apple Business Manager works with your MDM solution, letting your organization buy content (such as apps and books) in volume, assign it to devices or users, and then install and update that content wirelessly, even if the App Store is disabled. You retain full ownership and control of apps you’ve purchased. You can even revoke and reassign apps to different devices and users—in any country where that app is available from the App Store.
Managed Apple IDs

Apple Business Manager makes it easy to create a unique Managed Apple ID for each user in your organization. Managed Apple IDs are unique to your organization, and separate from personal Apple IDs you can create for yourself. A benefit is that IT administrators manage the services that a Managed Apple ID can access. Also, because Apple Business Manager integrates with your existing environment, you can provide Managed Apple IDs to employees using their existing organization credentials—for example, Google Workspace or Microsoft Azure Active Directory (Azure AD). You can integrate with Azure AD using either federated authentication or System for Cross-domain Identity Management (SCIM), enabling users to sign in to Apple services with their existing Azure AD credentials. See Intro to federated authentication.
Apple Business Essentials

Apple Business Essentials includes all the features of Apple Business Manager and more. It is one complete subscription that seamlessly brings together device management, 24/7 support, and iCloud storage. In this way, your small business can easily manage every employee’s iPhone, iPad, Mac, and Apple TV (that your organization owns)—every step of the way. Apple Business Essentials is currently available only in the United States. To learn more, see the Apple Business Essentials User Guide.

To help you address any regulatory and contractual obligations, Apple maintains certifications in compliance with the ISO/IEC 27001 and 27018 standards. These certifications provide our customers with an independent attestation over Apple’s Information Security and Privacy practices for in-scope systems. See Security certifications for Apple internet services in the Security Certifications and Compliance Center.

Find out more about Apple Business Manager or for pre-enrollment queries and registration issues, contact 800 186 5050 (Mon-Fri, 09:00-17:00 SGT)

Why enrol Apple Business Manager with StarHub?

StarHub is Apple Authorized Reseller, Preferred Device Enrolment Provider and part the Apple Consultants Network. Our Apple Consultants are specially trained to help you set up your Apple devices with zero-touch deployment through a mobile device management platform.

StarHub enterprise mobility solutions provide an integrated suite of solutions and services, and is designed to simplify the way business procure, provision and manage mobile devices over the entire lifecycle to support the hybrid and mobile-first workforce.

Trusted one-stop shop
Single provider to offer end-to-end device lifecycle management
Zero-touch deployment
Makes it much simpler for IT managers to configure devices online. Assured delivery of the right device, with the right configurations, and at the right time, no matter where the employee may be located, give your new hires a seamless and effective onboarding experience
Worry-free support
Doorstep collection and delivery to Apple Authorised Service Centre and with courtesy device loan set

StarHub's Reseller ID : 176772D0

Post-Enrollment Support (Office hours)

  • Within Singapore: 800-186-1087
  • Outside Singapore: (65) 6972-5171

Before you enroll, make sure you're using a supported browser and have the necessary information ready for setting up your account.

Supported browsers:

-          Safari in iOS 12 or later or iPadOS 13 on iPad

-          Safari 9 or later on macOS

-          Google Chrome 35.0 or later

-          Microsoft Edge on Windows


Eligible Devices purchased through a participating Apple Authorized Resellers or carrier (StarHub) and must be running an operating system that meets the following requirements:

-          iOS 7 or later

-          OS X 10.9 or later

-          tvOS 10.2 or later

How to get started?

1.      Purchase eligible devices from Apple Authorized resellers or carrier like StarHub

2.      A supporting web browser to setup the account

3.      Enroll in Apple Business Manager


Find out more about Apple Business Manager now!