IN DISCUSSION
WITH SENIOR
EXECUTIVES

Executive Image
Adam Stewart
Digital
question

What is StarHub’s digital vision and top priorities, and where are we now on the progress of these initiatives?

answer

We have made great headway in FY2019 on our digital transformation. Apart from digitalising our Consumer business and its touchpoints, we have also strengthened our analytics and intelligence capabilities through an enterprise solution, “SmartHub”. This platform gives our enterprise customers almost real-time and a deeper understanding of the psychographic differences of their customers, allowing them to meet and anticipate their customer’s needs and interaction preferences, thereby making more targeted business decisions.

As we continue our digital journey, we have drawn up and are executing a number of immediate priorities to meet and exceed the needs of our customers.

For our customers – we are creating “hyper-personalised” and differentiated experiences to change our digital interactions. We are also refining the way we engage and transact with our customers through our digital touchpoints, which is rapidly becoming the primary channel of choice for customers.

For StarHub – we are building best-in-class digital teams, supported by evolved IT capabilities and systems to further our digital journey and enhance efficiencies company-wide. These elements will enable greater agility and cross-functional collaboration allowing StarHub to accelerate execution of our digital strategy. The digital team will be spearheading delivery of new capabilities and innovation including facial recognition, Artificial Intelligence, Robotics Process Automation, emerging customer interfaces and new business models to further capitalise and unlock new growth value in the market quickly.