• StarHub Green Movement

  • StarHub Green Movement

Green is more than just a colour to us. It’s part of our philosophy.

Establishing our commitment

StarHub acknowledges the fact that we need to act in an environmentally responsible manner, throughout our operations, in order to minimise our overall impact on the environment. In 2009, we established a six-point commitment to our environmental policy as outlined below.

  1. Minimising the environmental impact of our operations and continually review our goals and commitment to protect the global environment.
  2. Adhere to environmental recommendations by the relevant authorities.
  3. Reduce our environmental impact by efficiently using resources, saving energy, reducing waste, encouraging material recycling, minimizing emissions of greenhouse gases and ozone-depleting substances, and using environmentally friendly materials.
  4. Minimise environmental loads by adopting environmentally friendly technologies.
  5. Employee education to raise environmental awareness.
  6. Disclosure of environmental information and support of environmental conservation initiatives.
Following these policies, StarHub has introduced a number of green initiatives for sustainable and responsible practices, green marketing strategies and efforts in educating and raising awareness amongst our employees and community.

Sustainable and responsible practices

Innovations with Green Technology

Singapore’s first solar-powered mobile Base Transmission Station (BTS) was deployed on the roof of our main office, StarHub Green, in 2009. Another BTS situated on the roof of IKEA at Alexandra.

The Mobile ‘Greenergy’ vehicle, Singapore’s first solar-powered cellular BTS-enabled vehicle was introduced in 2010. Using 4 solar-panels and a bank of rechargeable batteries, the cellular BTS in the van is self-sustaining to power mobile communications for a 500m wide area for at least 8 hours. This allowed us to boost our mobile signal strength when and where required, using renewable energy.

Reducing Greenhouse Gases (GHGs) Emissions

We have enhanced our mobile network and infrastructures to be more energy-efficient. The modernising and upgrading of our networks have lowered our power consumption.

Improved cabling management and air-conditioning efficiency of StarHub’s data centres have resulted in electicity savings while ensuring that servers in the data centres can run efficiently.

Green Buildings

StarHub Green was awarded the Green Mark Gold by the Building and Construction Authority (BCA) in Singapore in 2009, which recognises best practices in environmental design and performance in buildings. For instance, we save energy by including motion-sensor activated lighting in our offices after normal working hours.

STT MediaHub, where Hubtricity is located, has been designed to achieve the BCA GoldPlus certification, hosts environmentally friendly features for energy efficiency, water efficiency, sustainable construction and management, and indoor environment quality.

Internal Efficiencies and Engagement

We strive to streamline internal operations and actively involve our employees in our green efforts.

One major eco-friendly initiative StarHub implemented in 2012 was the sharing of transport by its service staff to make house calls. This saves us over 52 thousand litres of fuel annually.

Environmental-friendly practices are also encouraged in our offices through the 4Rs (Reduce, Reuse, Recycle, Recover).

Green Marketing

StarHub has implemented a number of initiatives to reduce our dependence on printed material for our marketing efforts.

  1. Going Paperless
    • Sending e-invites and e-cards during festive seasons.
    • Electronic newsletters.
    • Annual Reports and EGM Circulars are available in electronic format.
  2. My StarHub e-Bill
    • Customers to receive electronic statements instead of printed bills.
    • My StarHub app to complement e-bill, by allowing customers to manage their accounts.
  3. Responsible Consumerism
    • Paper bags replaced with reusable carrier bags for customers’ purchases.
  4. Waste-less Retail
    • Paperless bill payment process at retail shops.

Related links

Corporate Sustainability

Innovations & Opportunities

Community Investments

RENEW

REcycling the Nation's Electronic Waste.