28 January 2009
StarHub Debuts New Sports Channel Dedicated to American Sports Action
Available in high definition
Singapore, 28 January 2009 – StarHub and All Sports Network (ASN) today announced that they are teaming up to deliver America’s most compelling sports action via ASN on StarHub TV Channel 117. The 24-hour channel will be launched on 30 January 2009, and ASN HD [i] (ASN in high definition) will be made available from 10 February on Channel 305.
ASN broadcasts more than 20 games ‘live’ every week and features American sports content including the National Football League (NFL), National Hockey League (NHL), Big Ten, NCAA college basketball and football, motorsports such as Formula Drift, Touring Car and GT Racing, Extreme Sports and Pro Bull Riding.
Ms Ong Bee Lian, StarHub’s Head of Pay TV & Entertainment, said, “We are delighted to enhance our sports line-up with ASN and offer viewers more choice and a deeper array of content. The channel will give viewers unparalleled access to comprehensive American sports action and strengthen our position as the leading sports content provider in Singapore. We are confident that with its growing roster of exciting programming, ASN will soon become a staple in the homes of many sports enthusiasts."
Mr Thomas Kressner, CEO of ASN, said, “We are thrilled to be able to bring a brand new channel comprising major hard-hitting action of American sports to sports fans in Singapore. ASN aims to become the home for sports fans and viewers who demand the highest production and picture quality in their sports entertainment.”
ASN and ASN HD will be offered as a bundled package - ‘ASN Pack’, priced at $20 ($21.40 with GST) monthly.
There will be a two-week free preview of ASN from 30 January, 5am to 12 February, 11pm. StarHub TV customers with a digital set-top box, HubStation, HubStation HD or HD set-top box simply need to tune in to Channel 117 to enjoy the free preview.
From 30 January, viewers can refer to the On-screen TV Guide or StarHub’s Online Programme Guide at www.starhub.com/tv for the schedule of ASN. Existing StarHub TV customers can call 1633 to subscribe to ASN Pack from 10 February, while new customers who wish to subscribe to StarHub TV can call 1630.
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