31 March 2008

More value for StarHub’s Sports Group customers

Singapore , 31 March 2008 – Come 15 April 2008, StarHub’s Sports Group customers can enjoy a new dedicated sports channel! Eurosport will be available to all Sports Group customers using the digital set-top box, HubStation or High Definition set-top box, at no additional cost.

Eurosport is a 24-hour channel that offers a comprehensive menu of sports, covering more than 60 sports genres catering to sports viewers looking for variety and choice.  It is packaged by Eurosport, the leading sports multimedia platform in Europe.  The channel delivers world-class sporting events such as the Africa Cup of Nations Football, WTA Tour, ATP Tour Events, ULEB Cup, Cycling Tour of Spain and Italy, Rugby Heineken Cup, FIA World Touring Car Championships, Motocross World Championships and Athletics IAAF Super Grand Prix.  Eurosport also presents a diverse range of Olympic summer and winter sports, as well as the new generation extreme sports.

Following the launch of Eurosport (StarHub Digital Cable Channel 113) on 15 April, the number of channels packaged in StarHub’s popular Sports Group will be increased to nine. The other sports channels in the group include ESPN, Football Channel, STAR Sports, SuperSports, SuperSports Plus, Golf Channel, Goal TV 1 and Goal TV 2.  In addition to the Sports Group, StarHub also offers three cricket channels – Neo Sports, STAR Cricket and Cricket Extra, which form the Cricket Group.

“StarHub stays true to our commitment to offer the most comprehensive sports coverage on local television.  In past eight months, we have more than doubled the number of channels in the Sports Group. The costs for sports content continue to rise, but we constantly strive to add more value for our customers,” said Patrick Lim, StarHub’s Vice President of Cable TV Services.

“We are thrilled about the partnership with StarHub which enables us to bring our unique sports offering to viewers in Singapore,” said Arjan Hoekstra, Managing Director of Eurosport in Asia-Pacific.  “Eurosport is dedicated to bringing ‘live’ coverage of world class events with a programme line-up offering a true variety of at least 60 different sports at their highest level of competition such Athletics, Cycling, Motorsports, Rugby, Equestrian, Sailing, Swimming and lots more. Eurosport is sure to expand the horizon of the sports viewers in Singapore!”   StarHub presently offers another channel packaged by Eurosport - Eurosportnews, which is part of the Family Plus digital group and provides the latest international sport news.

Existing StarHub Digital Cable customers who wish to subscribe to the Sports Group can call 1633, while new customers can call 1630 to take on a StarHub Digital Cable package. For more information on StarHub's cable TV services, the public can visit  www.starhub.com/cabletv.

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