Tan Tong Hai
Chief Executive Officer & Executive Director
Tong Hai was appointed Chief Executive Officer and Executive Director of StarHub on 1 March 2013. He joined the company in 2009 as its Chief Operating Officer, overseeing the day-to-day operations of the company.
Tong Hai has over 25 years of experience in the regional information technology (IT), internet and e-commerce industries and has broad experience at top management levels. Tong Hai was previously the President and CEO of Singapore Computer Systems, and the President and CEO of Pacific Internet (PacNet). He was instrumental in turning both companies around when he was at their helms.
In addition, Tong Hai is currently the Chairman of Nanyang Polytechnic Board of Governors and a council member with the Singapore Chinese Chamber of Commerce & Industry.
He holds a Bachelor of Electrical Engineering (Honours) from the National University of Singapore.
Chief Financial Officer
Dennis oversees StarHub’s financial health, develops key business strategies together with the core leadership team, ensures that business decisions are financially sound, and executes strategies through financial management.
Dennis was the Senior Vice President and CFO of STATS ChipPAC (Worldwide), a leading provider of advanced semiconductor packaging and test services. Prior to that role, he was with Lear Corporation for over seven years as its Vice President of Finance, Asia Pacific Operations (APO), where he oversaw 400 regional finance staff in 30 manufacturing and administrative locations across Asia. Previously, he was the CFO of Behringer Corporation and Frontline Technologies Corporation, leading their successful listings on the Singapore Exchange.
Dennis, a Chartered Accountant, has a Bachelor’s (Honours) degree in Accountancy from the National University of Singapore and also holds a Master’s degree in Business Administration from University of Hull, United Kingdom.
Dr Chong Yoke Sin
Chief, Enterprise Business Group
Yoke Sin leads the enterprise business group at StarHub, and is responsible for driving the next growth phase of the business and deepening the engagement with the enterprise community.
Yoke Sin is a veteran in the IT industry with more than 30 years of experience, she is known to many in the industry as an informal and hands-on leader. She was the CEO of Integrated Health Information Systems Pte Ltd, a subsidiary of MOH Holdings Pte Ltd. She also led the healthcare IT industry as Chair of Healthcare Information and Management Systems Society (HIMSS) Asia Pacific Governing Council and was the first Asian Vice Chair on the HIMSS Board of Managers. HIMSS is the largest Healthcare Informatics society in the US and sets the benchmark for Hospital IT certification. In her prior roles, Yoke Sin was CEO of NCS Pte Ltd, moving up the ranks from Chief Operating Officer and General Manager of Business Development.
In addition, Yoke Sin is Vice President of the Singapore Computer Society (SCS). She is also a Fellow of SCS and a Certified IT Project Manager (Senior). She currently sits on the Boards of the Singapore Land Authority, SG Enable, Republic Polytechnic and the National Kidney Foundation.
Yoke Sin holds a PhD in Chemistry from the National University of Singapore (NUS) and attended the Advanced Management Programme at Harvard University. She was conferred the Outstanding Alumni Award from NUS and the Hall of Fame from HIMSS for her contributions to the advancement of healthcare IT programmes in Asia Pacific.
Chief Strategic Partnership Officer
Jeannie was appointed as Chief Strategic Partnership Officer (CSPO) on 8 July 2015. As CSPO, Jeannie leads StarHub’s efforts in establishing and maintaining strong strategic relationships with government agencies, content partners, key strategic partners and other complementary companies. She is also responsible for building StarHub’s corporate reputation in the areas of Corporate Communications, Investor Relations (IR) and Corporate Sustainability.
Prior to her current role, Jeannie was Chief Marketing Officer. She joined StarHub in 2001 as its Head of Corporate Communications & Investor Relations, and helped bring the company public in 2004. Jeannie and her teams have won multiple awards, including Brand of the Year at the prestigious Hall of Fame Awards 2014; The Green Award at the Asia Communications Awards (2015 and 2014), in recognition of StarHub’s significant progress in environmental policies and programmes.
In IR, Jeannie was recognised as the Best IR Officer in Singapore by IR Magazine Awards – South East Asia thrice consecutively in 2014, 2013 and 2012. She and her team made it to the IR Global Top 50 list in 2015 and 2014. They also clinched the Best IR award (Gold) at the Singapore Corporate Awards thrice (2016, 2013 and 2010).
Jeannie has over 20 years of experience in corporate, financial, marketing and community communications across different industries. She first commenced her communications career with the Civil Aviation Authority of Singapore in 1992. She also held senior IR and regional corporate and marketing communications positions at IPACS and Singapore Computer Systems.
Jeannie is currently the Director of Investor Relations Professional Association Singapore (IRPAS) and sits on the management committee of Global Compact Network Singapore (GCNS). She is also a council member of Singapore-Guangdong Collaboration Council (SGCC) and a member of Business China Singapore, Publicity sub-committee.
Jeannie holds an honours degree from the University of London, where she majored in Economics and Marketing.
Chief Marketing Officer
Howie is responsible for charting StarHub’s brand and marketing strategies across all marketing functions and ensuring overall marketing synergy and brand consistency. In addition, he oversees StarHub’s Mobility, Pay TV and Broadband businesses as well as Content Management. Customer Value Management and Digital Experience also fall under his purview.
Howie was the Vice President, Corporate Development of Lenovo's Worldwide Finance Organisation, where he oversaw Lenovo's end-to-end Post Merger Management and related Merger & Acquisition matters. Previously, he was Lenovo’s Vice President of Marketing and Communications for Emerging Markets Group, and was responsible for the strategy and execution of marketing and communications in the China, Eastern Europe, Hong Kong, India, Korea, Latin America, Middle East, Russia, Taiwan and ASEAN markets.
Howie is the current President of Singapore Computer Society’s Executive Council, and serves on the boards for NUS Institute of System Science and Singapore Science Centre. He also serves on the IMDA TechSkills Accelerator Governing Council, MCI Data Protection Appeal Coucil and the advisory committee for Nanyang Polytechnic Business school.
Howie graduated from the National University of Singapore with a Bachelor of Business Administration.
Chong Siew Loong
Chief Technology Officer
Siew Loong leads the Network Engineering Division, overseeing network operations, development and transformation.
Siew Loong was one of the pioneers who played an instrumental role in the formative years of StarHub when the company won the licence to operate as Singapore’s third telco in 1998. During his first 11 years with StarHub, he held various leadership roles within the Network Engineering Division. Siew Loong set up and managed the Network and Systems Division at StarHub’s wholly-owned subsidiary Nucleus Connect Pte Ltd when the telco won the bid in 2009 to become the Operating Company (OpCo) for Singapore’s Nationwide Broadband Network, the world’s first open access network. Before joining StarHub, Siew Loong worked at another telco in Singapore as well as the Defence Science Organisation.
Siew Loong received the “40 under 40” award from the Global Telecoms Business in 2011, that recognised the telecoms industry’s young leaders. He holds a Bachelor of Electronics Engineering from Southampton University, United Kingdom.
Senior Vice President, Customer Service Experience
Diana heads the Customer Service Experience team at StarHub and is responsible for all customer sales and service activities at all touchpoints. Under her leadership, StarHub's customer service practices and standards have won wide recognition at the Annual Call Centre Awards by the Call Centre Council of Singapore.
Diana was instrumental in integrating the two customer service teams and systems into one following the merger of StarHub and SCV in 2002. Today, the single virtual call centre provides enhanced customer experience and convenience through a single hotline number and common technology. To ensure a high level of service to customers, she also initiated several key projects in the area of process efficiencies, staff motivation and customer experience in StarHub.
Prior to her role in heading the Customer Service team, Diana was the Senior Manager of Human Resource in SCV.
Diana has a Graduate Diploma in Financial Management from Singapore Institute of Management and is a Customer Operations Performance Centre (COPC) Certified Six Sigma High Performance Management Techniques Specialist.
General Counsel & Company Secretary
As the General Counsel and Company Secretary for the StarHub Group, Veronica advises the Group on all legal aspects of operations, strategy and compliance matters. She also supports the Board Chairman and Directors on corporate secretarial matters. During her career with StarHub she oversaw the legal aspects of the merger of StarHub and Singapore Cable Vision, StarHub's successful IPO and the establishment of StarHub’s $1 billion MTN Programme.
Under her leadership, the StarHub Legal team was recognised with various awards, including the Best Deal for Singapore for their role in the StarHub IPO by Asia Legal Business. Veronica received the 2007 AsiaLaw Singapore In-house Counsel Award by Asia Law and Practice, and was named by ALB as one of the Top 25 in-house counsels in Asia in 2010. In 2013, the StarHub team won the International Law Office's prestigious Global Counsel Award 2013 and Asia Pacific Counsel Award 2013, for their work in regulatory support. For her corporate secretariat portfolio, Veronica was recognised with the Asian Company Secretary 2013 Award for Singapore by Corporate Governance Asia. In 2014, the Legal team won the International Legal Alliance Gold Award for the Best Asian & South Pacific Legal Department. Veronica is listed as one of the Legal 500’s Corporate Counsel 100.
Prior to joining StarHub, Veronica practised at Rajah and Tann for six years, specialising in corporate and commercial law.
Chan Hoi San
Senior Vice President, Human Resource
As Senior Vice President of the Human Resource Division, Hoi San is responsible for the overall direction of all human resource services in the company. She is also responsible for formulating, developing and ensuring the consistent implementation of the company's strategic human resource policies and procedures.
Hoi San has been credited for building a strong groundwork in StarHub's human resource division prior to the company's official launch in April 2000. Supported by a dedicated and vibrant team, Hoi San had reviewed and put in place the necessary manpower, compensation and benefits, as well as internal communication strategies, policies and procedures to support the company's rapid expansion. She also played an integral part in the merger of StarHub and SCV by aligning and integrating the various business functions and resources, human resource policies and procedures. In addition, she worked closely with the senior management team to develop and implement the new operating business structure.
Hoi San holds a Master of Human Resource Management from Rutgers University, USA and a Bachelor of Arts degree from Scripps College, The Claremont Group for Colleges in the USA. She has a graduate diploma in Personnel Management and is also an Accredited Myers-Briggs Type Indicator Assessor as well as a Certified Evaluator of the Thomas (DISC) Personal Profile System.
Senior Vice President, Government & Strategic Affairs
Tim and his team are responsible for managing StarHub's relationship with the regulators, and for providing regulatory support to StarHub's lines of business.
Tim joined StarHub in 2004, and has more than 25 years experience in telecommunications regulatory issues. His working career has included time with Telecom New Zealand, the Telecommunications Authority of Singapore (now the Infocomm Media Development Authority of Singapore), Millicom International Cellular; and Equant Singapore. His career has given him exposure to regulatory regimes throughout the Asia-Pacific region.
Tim holds an honours degree in Economics from Victoria University. He is married, and is a Permanent Resident of Singapore. His hobbies include jogging and drinking too much coffee.