28 April 2005

Singapore, 28 April 2005 - Zee TV, Asia's biggest media conglomerate, has appointed StarHub as its official media representative in Singapore. Starting May 2005, StarHub will co-ordinate all of Zee TV's local airtime sales and programme sponsorships.


Zee TV is carried on StarHub Digital Cable Channel 90, and offers a variety of programmes that include primetime comedy and drama series, television movies, mini-series, theatrical films, children’s programmes, and game shows.


“We hope to make the media-buying process smoother for our advertisers by having a dedicated media representative like StarHub to handle the advertising sales of Zee TV in Singapore. This will give our advertisers in Singapore the opportunity to target the South Asian audiences in the region. It will also open up opportunities for advertisers who face extremely high advertising rates on the India feed,“ said Mr. Abhijit Saxena, Business Head of Zee International.


With the new partnership, StarHub believes that its advertisers will be able to enjoy more advertising options and thus achieve greater cost efficiency.


Mr Patrick Lim, StarHub's Vice President of Advertising Sales, Consumer Markets, comments, “The addition of Zee TV to StarHub Digital Cable's stable of advertising channels allows our advertisers more control when it comes to delivering a more targeted approach to branding or promotions. If you're looking to sell your products to an affluent pool within the Indian community in the South East Asian region, nothing can beat Zee TV."


With Hindi programmes steadily gaining a strong following among local viewers, the partnership between Zee TV and StarHub will also empower advertisers to tailor their advertising to reach this market segment effectively.


To find out more about advertising opportunities on Zee TV, call the StarHub advertising sales hotline at (65) 6725 2028 or email adsales@starhub.com .


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Some of the statements in this news release constitute "forward-looking statements" that do not directly or exclusively relate to historical facts. These forward-looking statements reflect our intentions, plans, expectations, assumptions and beliefs about future events and are subject to risks, uncertainties and other factors, many of which are outside our control. Important factors that could cause actual results to differ materially from the expectations expressed or implied in the forward-looking statements include known and unknown risks. Because actual results could differ materially from our intentions, plans, expectations, assumptions and beliefs about the future, you are urged to view all forward-looking statements contained in this news release with caution.