24 November 2016
StarHub TV to Delight Customers with Immersive Shopping Experience
Go Shop, a dedicated home shopping channel to offer consumers exciting, hassle-free shopping with greater value
Singapore, 24 November 2016 – This festive season, StarHub TV customers can look forward to an exciting round-the-clock shopping destination right at their fingertips. Starting tomorrow, StarHub TV, in partnership with Astro Malaysia, will be launching Go Shop (StarHub TV Channel 110), a 24-hour, Mandarin shopping channel. Go Shop will also be made available on StarHub Go, StarHub’s video streaming service, by early next year.
Customers in Singapore can now immerse themselves in a shopping experience that is differentiated, hassle-free and convenient, anytime anywhere. Through Go Shop’s fun and informative TV demonstrations, customers can understand the benefits of each product in-depth as well as the value of the offer. The well-researched product demonstrations are specially tailored to cater to the preferences and lifestyles of Singapore’s consumers.
Targeted at StarHub’s audiences as well as connected online and mobile shoppers in Singapore, Go Shop offers premium and trusted international brands such as Finn Esker, HappyCall, Kloken and Shogun across various product categories from Living, Beauty, Fashion, Kitchenware and Home Appliances. New product categories such as Digital Electronics, Health and Wellness, Sports and Leisure will be introduced progressively.
Go Shop is a joint venture between Astro Retail Ventures, a wholly owned subsidiary of Astro Malaysia, and GS Home Shopping, the global leader in TV home shopping. GS Home Shopping has international presence in nine countries such as South Korea, Malaysia, China and Russia. To celebrate its launch in Singapore, Go Shop will be introducing some of its global best-selling items on StarHub TV. These include Age 20s, an award-winning Moisture Compact Foundation from Korea, Hurom Slow Juicer which comes with a low speed rotation to preserve nutrients, and the Roichen Cookware set, made with a safe and natural stone coating.
To entice consumers, Go Shop will introduce special offers on TV through innovative bundling that cannot be found anywhere else. It aims to offer unbeatable value by combining the main product with other product lines to complement the core offering. For instance, a set of Laneige sleeping masks can be bundled with other items from the same skincare line for a complete, value-for-money deal. Consumers can also look forward to special festive offers from time to time.
Commenting on the launch, Ms Lee Soo Hui, Head of Content & TV, StarHub, said: “Shopping is a favourite pastime of Singaporeans, whether it is online or at the mall. Go Shop’s extensive catalogue, accompanied with detailed product demonstrations, will enable our viewers to make informed decisions before making that purchase from the comfort of their living rooms. With the upcoming festive season, the timely launch of Go Shop on StarHub TV will enable customers to get a head start on their Christmas shopping!”
According to Go Shop’s Chief Executive Officer, Grace Lee, “Go Shop is excited to expand our wings to serve customers in Singapore, after seeing our service grow rapidly in Malaysia. We offer a differentiated shopping experience that gives our customers choice, convenience and peace of mind through our entertaining and informative product demonstrations, reputation for providing trusted international brands and products as well as great value from innovative product bundling and free delivery in a matter of days.”
To make a purchase on Go Shop, customers can order online via www.goshop.com.sg. Payment can be made via selected credit or debit cards. The products will then be delivered to the customer within two to three days with no additional shipping fee. In addition, customers can shop with peace of mind, knowing that sales support does not end at the point of purchase. A group of specially-trained agents called Personal Go Shoppers, will be offering their assistance online or through Go Shop’s hotline around the clock. To start shopping, tune in to Go Shop on StarHub TV channel Ch 110 at 9am tomorrow.