30 January 2013

-Dunia Sinema On Demand: first Ethnic On Demand channel to be introduced on TV Anywhere-
-Launch of two content bundles: Impian Pack and Thangam Pack-

Singapore, 30 January 2013 – On 1 February 2013, 9am, StarHub will launch Dunia Sinema On Demand, the first dedicated Malay movie channel available in Singapore. On the same day, StarHub will also introduce two new TV bundle packs - Impian Pack and Thangam Pack, to expand the entertainment options available for Malay and Tamil viewers.   

Dunia Sinema (StarHub TV Channel 120)

Dunia Sinema On Demand will offer viewers access to 15 Malay blockbuster titles every month, which they can enjoy anytime at their convenience. The movie line-up will comprise a good mix of both new titles and older ones. Viewers can look forward to 10 titles for the first month, with five titles refreshed every month subsequently.

To give viewers their entertainment fix on the move, Dunia Sinema On Demand will be made available on StarHub Internet TV service, TV Anywhere, via starhubtv.com at a later date. It will be the first ethnic On Demand channel to be offered on TV Anywhere. Viewers can look forward to movies produced by some of the top producers from Malaysia including MIG Pictures. MIG Pictures is the production house from Malaysia that epitomises quality Malay movies. Some blockbusters viewers can look forward to include 3 Temujanji, Cuti-Cuti Cinta, Nongkrong and Sekali Lagi.

Impian and Thangam Packs

The Impian Pack and the Thangam Pack will offer a robust line-up of Malay and Tamil channels respectively. To cater to an increasing demand for Korean content by Malay and Indian customers, these two packs will include Korean channels – aired in original language with English subtitles, as well.

The Impian Pack, for Malay viewers, will comprise seven channels - the new Dunia Sinema On Demand (Channel 120), KBS World (Channel 115), KBS World HD (Channel 875), MNC Business (Channel 121), MNC International (Channel 122), Sensasi (Channel 123) and ONE (Malay) (Channel 124).

The Thangam Pack, is made up of six channels, will offer KBS World (Channel 115), KBS World HD (Channel 875), Sun Music (Channel 134), Sun TV (Channel 133), Vijay (Channel 135) and Vannathirai (Channel 136).

Ms Lin Shu Fen, Assistant Vice President of Home Solutions & Content, StarHub said, “StarHub has always strived to offer quality content for our customers. With the launch of Dunia Sinema On Demand, our Malay customers can look forward to a suite of excellent entertainment options at their convenience. We are equally excited to roll out our two ethnic packs, the Impian and Thangam Packs. We recognise that more and more of our ethnic customers are watching Korean content, therefore we have added in popular Korean channels amongst a slew of Malay and Tamil channels respectively, at a very reasonable price.”

Existing StarHub TV customers can either subscribe to Dunia Sinema On Demand as a standalone channel for a monthly subscription of $8.56 (including GST), or purchase it as part of the Impian Pack. The Impian Pack and the Thangam Pack are available at a monthly subscription of $16.90 (including GST) each. For more information on StarHub TV, visit www.starhub.com/tv