20 December 2016
Joint Declaration for Customer Roaming Experience Enhancement by Hand-in-Hand Program Members
Guangzhou, China, 20 December 2016 – Hand-in-Hand Program (hereinafter called “hi-H Program”), a global telecom partnership platform, today launched a multilateral roaming quality enhancement project with 14 leading mobile network operators (“MNOs”) to jointly optimize network performance for the purpose of improving customer roaming experience.
A joint declaration and memorandum of understanding (“MoU”) signing ceremony took place at The Westin Pazhou Hotel in Guangzhou, China on 20th December 2016. The multilateral MoU was signed today by 14 hi-H Members including China Mobile Hong Kong, China Mobile International, Companhia de Telecomunicações de Macau, S.A.R.L. (CTM), Chunghwa Telecom, Deutsche Telekom, FarEasTone, KT Corporation, Orange, StarHub Mobile, Telenor, True Corporation, Turk Telekom International and Vimpel-Communications Public Joint Stock Company.
In recent years, there has been significant demand on international roaming that many MNOs have been endeavoring to enhance their network quality and transmission capacity. Yet their individual efforts are often difficult to work out substantial improvement for global connectivity and overseas interconnection.
Through this project collaboration, hi-H Program aims to assemble global MNOs to a multiparty working platform to co-develop solutions for maximizing the efficiency of network architecture optimization. In order to improve the roaming experience of their respective end customers, the Parties to the MoU (hereinafter called the “Parties”) already defined a framework for enhancing international roaming quality of voice, data and SMS services. In these three core areas, the Parties will cooperate to optimize routing solutions for high-quality voice services, establish direct or optimal connections for Diameter/SCCP signaling and S8/GRX traffic and provide customers with fast, stable and reliable transmission of SMS services.
Virtual teams will also be formed to monitor and verify the roaming experience of their end customers on a regular basis by establishing proper communication channels for responding to roaming quality issues. Regular reviews on roaming paths for voice, data and SMS among the Parties will be conducted to ensure the realization of best practices.
“hi-H Program has paid much efforts to run various projects to leverage the network capabilities of hi-H Members, this roaming quality enhancement of which is a key joint project of the year to increase user engagement. China Mobile will take the lead to execute the cooperation items in order to provide the end customers of hi-H Program with a “feel at home” experience while they are roaming aboard”, said Dr. Feng LI, Chairman & Chief Executive Officer of China Mobile International and Chairman of hi-H Program.
“To accomplish Telenor’s ambition of being loved by customers, this is an efficient collaborative project to create engaging roaming services for users reached by hi-H Program”, Mr. Kim Krogh Andersen, Chief Marketing Officer of the Global Wholesale Unit in Telenor, continued.
"Subscriber satisfaction is very much correlated to the service quality of a telecommunications service provider. We believe the expected service improvement will constitute a competitive advantage to the roaming business of all parties who enter into this multilateral collaboration under hi-H Program”, Mr. Mehmet Candan TOROS, Chief Executive Officer of Türk Telekom International, expressed.
About Hand-in-Hand Program
hi-H Program was initiated by China Mobile International and launched in Shanghai on 14th July 2015. Since launch, this non-exclusive partnership platform has attracted active involvement from various industry counterparts to acknowledge its main principles of “hi-H: Openness, Connection, and Collaboration”. The Program aims to form an integrated platform involving and expanding the group of international partners with the intentions of reaching win-win partnership benefits and providing seamless services to customers. Through cross-industry collaboration, it is believed that the global digital work and life experience of individuals and corporates can be further enriched without boundary. For more information, please visit www.hihprogram.org