29 November 2013
Latest StarHub facility the place for future business and innovation
Singapore, 29 November 2013 – StarHub today celebrated the first day of construction for its latest facility, MediaHub and shared how it plans to push the boundaries beyond conventional telecoms and media business. The building design was also unveiled at the event.
Minister for Communications and Information, Dr Yaacob Ibrahim, graced the groundbreaking ceremony held at Infinite Studios as the Guest-of-Honour. The event was attended by over 200 guests comprising StarHub’s customers, partners and public-sector officials.
MediaHub is located at one-north, a 200-hectare business park in Buona Vista developed by JTC Corporation. The six-storey building which has a basement, will occupy 8,590 square metres of land area with an estimated gross floor area of 21,400 square metres. Construction is expected to be completed by 1Q-2016.
Mr Tan Tong Hai, CEO of StarHub said, "This is indeed an exciting time for our business as MediaHub will mark another ‘hubbing’ milestone for StarHub. Not only will this building serve as a convergence hub for our fixed, mobile and pay TV networks, it will also be the place for our innovation and future business.”
MediaHub will also house a social media analytics lab and an adaptive production studio. These two facilities will work hand-in-hand to enhance ‘live’ TV production based on real-time social media conversations. It will also have a state-of-the-art business data centre to house all digital media and cloud services for StarHub and partners.
At MediaHub, StarHub’s SmartHub big data platform will also be deployed across all its networks, whereby massive datasets will be processed for in-depth understanding of consumer and social behaviour and sentiment. This will support its collaborations with institutes of higher learning, start-ups as well as local and multi-national corporations to create new analytic concepts and business models. In addition, StarHub’s i3 (Innovation, Investment, Incubation) division formed in February this year, will also use MediaHub to house its innovation showcase and incubation labs for start-up companies and nascent technology projects with commercial potential.
Mr Tan added: “As part of our go-green initiatives to lower our overall power consumption in our operations, we are pleased that MediaHub has been designed to achieve the Building & Construction Authority Green Mark (Data Centre) GoldPlus certification.”
StarHub has appointed JURONG Consultants Pte Ltd as the multi-disciplinary consulting service provider to look into energy efficiency, water efficiency, sustainable construction and management, indoor environment quality as well as other green features for MediaHub. It will deploy, amongst other things, an efficient air-conditioning system, energy efficient IT equipment and virtualisation technology to reduce overall IT equipment power demand.