18 March 2013
StarHub TV Launches First Hindi News Channel In Singapore
- Zee TV subscribers to enjoy Zee News at no extra charge-
-StarHub brings India’s favourite TV stars to Singapore-
Singapore, 18 March 2013 – StarHub announced today that it will be introducing Zee News (StarHub TV Channel 158), a top-rated news channel from India, on its TV platform on 2 April. With this launch, Zee News will be the first Hindi-language news channel to be made available in Singapore. The 24-hour dedicated news channel will provide an invaluable source of news updates for the Hindi-speaking community here in Singapore. Customers who currently subscribe to Zee TV will be able to catch Zee News at no additional charge.
Zee News which was first established in 1993 is India’s oldest private news channel. It prides itself as a reliable news channel that presents news without any element of sensationalism. The addition of Zee News will augment the existing line-up of nine Hindi channels on StarHub TV which comprises Zee Cinema (Channel 130), Zee TV (Channel 125), Channel V India (Channel 132), COLORS (Channel 128), EROS Bollywood On Demand (Channel 142), Sony Entertainment TV (Channel 127), SONY MAX (Channel 131), Star Gold (Channel 129) and Star Plus (Channel 126).
Key programmes on Zee News include Badi Khabar which brings the biggest story of the day to viewers with moving pictures, analysis and in-depth coverage, the flagship bulletin News @ 9 that contains all the main news items of the day, and The Inside Story that brings to light sensitive national issues that affect the ordinary man on the street.
In addition to bringing the news coverage that matters to the Hindi-speaking community, StarHub TV will also be bringing the A-listers of Zee TV to the Singapore fans. StarHub will be presenting Zee Nite on 6 April 2013 at Esplanade – Theatres on the Bay. Zee Nite is a one-night only concert that showcases the best of India’s television stars. Fans can look forward to getting up-close and personal with their favourite artistes from Zee TV’s popular shows like Pavitra Rishta, Sa Re Ga Ma Pa and Dance India Dance. Arjun (Rithvik Dhanjani) and Purvi (Asha Negi) of popular drama serial Pavitra Rishta will also bring their on-screen chemistry to the stage through a Bollywood medley. From musical treat, to crafty footwork and jaw-dropping dancing moves, Zee Nite is set to be a magical night for fans.
Ms Lee Soo Hui, Vice President of Media Business Unit, StarHub said, “The addition of Zee News on StarHub TV helps to anchor our Hindi line-up with a strong news offering. Customers who are concerned about news affecting the Hindi-speaking community in India can now be kept up-to-date through Zee News.”
“As Zee News is offered to Zee TV subscribers at no extra charge, customers can now enjoy two channels for the price of one. It is a testament of our commitment to continually offer the best programming with the greatest value to our subscribers,” Ms Lee added. “We are also pleased to bring Zee Nite back to Singapore since its successful inauguration here in 2006. The stellar line-up of India’s favourite TV stars at Zee Nite promises to be a treat for all fans of Hindi entertainment.”
To allow StarHub TV customers to get a taste of both Zee News (channel 158) and Zee TV (channel 125), a two-week free preview will be held from 9am, 2 April to 9am, 16 April. StarHub TV customers can subscribe to Zee TV Pack which includes Zee TV and Zee News at a monthly subscription of $8.56 (including GST). Existing Zee TV customers will be able to enjoy Zee News at no additional cost.