04 December 2013
Disney and StarHub Premiere Innovative Disney-Branded Authenticated TV + Services
WATCH Disney Channel, WATCH Disney XD and WATCH Disney Junior Provide Online and Mobile Access to Live Linear Channel Streams and “On Demand” Content for Kids and Families at Home and On-the-Go
Singapore, 4 December 2013 – Disney fans in Singapore can now watch all their favorite Disney programs, including exclusive branded content, whenever and wherever they want. The Walt Disney Company Southeast Asia (TWDC SEA) together with StarHub, Singapore’s leading pay TV operator will launch a new mobile video streaming service via a suite of three new innovative entertainment apps - WATCH Disney Channel, WATCH Disney XD, and WATCH Disney Junior - this December 7.
The WATCH Disney apps will provide authenticated StarHub TV customers with access to Disney Channel’s existing live, television network streams, exclusive and first-hand content, as well as an extensive offering of premiere “on demand” episodes. Disney fans can now view all popular Disney television series such as Disney Channel’s “Phineas and Ferb”, Disney Junior’s “Mickey Mouse Clubhouse” and Disney XD’s “Avengers Assemble” on the go and will also be able to access new episodes of selected shows on the WATCH apps first before it launches on the TV channel. At launch, Disney Channel original animation “Wander over Yonder”, created by award-winning animator Craig McCracken, will be available first on the WATCH Disney Channel app before its television premiere. New live-action series “Mighty Med”, a Disney XD original series will be available exclusively on the WATCH Disney XD app in February 2014.
The free WATCH Disney apps feature a fun and engaging online Disney environment, designed around Disney characters and custom animation on a simple, child-friendly user interface. Apart from streaming of live TV channels and on-demand content, there’s also the episodes catch-up function. Kids and their families will have language options and can choose to watch Disney programmes in English, Mandarin* or Malay* (*where available).
“We’re excited to offer Disney fans of all ages more opportunities to watch, interact, personalize and enjoy our Disney shows when and where they want it,” said Natasha Malhotra, General Manager, Branded Media Content, TWDC SEA. “The WATCH Disney Channels apps are kid-friendly, easy to use and provide kids and families access to the live streaming channels along with a robust selection of content “On Demand” at home or On-The-Go for authenticated StarHub subscribers! Parents will love the WATCH Disney Apps as it will provide a secure viewing environment to keep their kids engaged and entertained.”
StarHub TV customers who subscribe to Disney Channel (StarHub TV Channel 312), Disney XD (StarHub TV Channel 310) and Disney Junior (StarHub TV Channel 311) on the Kids Basic Tier can now stream these channels live on the multiscreen service StarHub TV Anywhere which includes the WATCH Disney Apps on
iOS devices such as the iPhone, iPad and iPod Touch. Users simply need to register with a StarHub Hub ID and password for immediate authentication to allow them access to all their favorite Disney programs. Meanwhile, non-authenticated users will still be able to download the WATCH apps to access selected content and a limited number of “on demand” episodes each month.
“We are excited to be the only pay TV operator in Singapore to bring Disney’s signature content to viewers on multiple screens via the WATCH apps as part of our StarHub TV Anywhere service offering. We are constantly working with brands such as Disney to find innovative ways to delight our customers and the WATCH apps exemplify our efforts to provide a ubiquitous viewing experience for them,” said Ms Lin Shu Fen, Head of Home Solutions, StarHub.
WATCH first launched in the US in June 2012. With a successful download rate of more than 3 million in its first week alone and over 17 million to date, the US WATCH app provides a successful model for Singapore, the first market outside of the US to launch WATCH.