22 August 2013
Evernote Pursues Growth in Southeast Asia Beginning with StarHub
Strategic partnership fuels Evernote’s global expansion efforts
Singapore, 22 August 2013 – Evernote, the company helping people to remember everything, announces plans to expand its footprint in Asia-Pacific, especially in Southeast Asia, where users have grown to more than two million. As a first step, Evernote is strategically partnering Singapore info-communications provider StarHub, to kick-start the discovery of new areas of growth between two companies.
Through this collaboration, Evernote and StarHub will offer a complimentary one-year Evernote Premium subscription (valued at S$58) to all re-contracting and new StarHub Mobile post-paid customers. As an added benefit, these customers will enjoy a partner-exclusive feature, video notes, which allows them to shoot and upload videos quickly and easily, all within the Evernote app. The offer begins today and is valid till 21 August 2014. Eligible customers who are Evernote Premium users can make use of this offer to extend their subscription by an additional year.
Of Evernote’s existing 66 million users worldwide, over 400,000 are based in Singapore, making Singapore one of Evernote’s most successful markets in terms of market penetration. In Singapore, StarHub has a mobile customer base of 2.249 million in total.
“StarHub is one of most innovative telcos in the region, and we are thrilled to enter this partnership with them,” said Mr Ken Gullicksen, Chief Operating Officer, Evernote. “By giving subscribers the ability to ubiquitously capture, access, and discover everything that’s important to them, this partnership will chart the course for evolving mobile experiences for a new generation of consumers in Singapore. Southeast Asia is highly important for us, especially with the explosive growth in the online population here that has overtaken the rest of the world.”
“Recognising that tech-savvy consumers rely heavily on digital services to stay organised on-the-go, we are pleased to partner Evernote, offering our customers a powerful platform to easily maintain round-the-clock access to their memories. We believe this collaboration with Evernote will create many opportunities for us to bring greater value to our customers in innovative ways,” said Mr Stephen Lee, Head of i3 (Innovation, Investment, Incubation), StarHub. “In order to grow our business successfully, we will continue to forge strategic partnerships with market-leading companies, including innovative over-the-top players, which matter to us and our customers.”
Evernote users can take notes, clip websites, snap articles, create to-do lists and record audio across their mobile devices and computers. Evernote Premium users will enjoy a higher upload storage capacity, faster and more robust note search, offline availability of their notes and more note sharing options. Notably, they will have full access to the premium features in Evernote’s family of products, including Evernote Food, Evernote Hello, Skitch and Penultimate.