29 June 2012
StarHub TV Celebrates 20 Years of Home Entertainment
One month of free weekly access to a wide range of StarHub TV
channels to thank customers
Singapore, 29 June 2012 – StarHub TV, Singapore's largest pay TV operator, is marking 20 successful years of home entertainment with a month-long celebration to thank customers for their loyalty and support. Starting 6 July, StarHub will be offering a series of weekly free previews, culminating in seven full days of all-access free channel viewing.1
The four free previews, each running for 100 hours, will be available from Friday, 9am to the following Tuesday, 1pm each week. Each free preview will showcase different content genres such as Kids and English Entertainment in Week 1, Asian, Ethnic and International content in Week 2, Sports, Lifestyle, Education and News in Week 3 and Movies in Week 4. The free previews will culminate in the week of National Day (3-10 August) where viewers can enjoy all the channels on StarHub TV free of charge for seven days.
In addition, StarHub TV is making it easier for customers to enjoy their favourite programmes in full High Definition (HD) glory. From now to 31 July, customers who upgrade to the Basic HD Upsize or HubStation HD will enjoy a 50 percent discount off the monthly subscription for 12 months.
"It has been a great 20 years. From our humble beginnings of just three TV channels, we've grown to over 180 channels and we're thankful that our customers have stuck with us every step of the way. The free screenings are our way of giving back to them and we hope that everyone can enjoy our channels with their families over the National Day holiday," said Ms Iris Wee, Vice President of Home Solutions & Content, StarHub.
StarHub TV started out in April 1992 as Singapore Cable Vision (SCV), which was the first pay TV service in Singapore to use the ultra-high frequency (UHF) band. In June 1995, SCV was licensed to operate cable television services delivering up to 50 channels and had 15,000 subscribers. Fast forward to 2012, StarHub TV now carries over 180 channels and has over 544,000 subscribers.2
Ms Wee added, "After all this time, we're proud to say that we're still Number One. Our drive to expand our offerings has allowed us to stay ahead of the competition. In addition to traditional programming, we have introduced innovative solutions such as TV Anywhere, a value-added service which allows subscribers to watch their cable TV plans on multiple screens. As we embark on the next 20 years, we hope to entertain customers with even more immersive experiences."
Over the last 20 years, StarHub TV has racked up a slew of firsts such as first pay TV operator in Southeast Asia to roll out High-Definition TV. StarHub TV's programming and content has also received international recognition by trade awards such as the PromaxBDA World Gold Awards and New York Festivals' International Television Programming and Promotion Awards.
Please see the Appendix 1 for the free preview schedule and Appendix 2 for information on StarHub TV's milestones.
1 This does not include On Demand Channels, Video On Demand, Cricket Extra, Neo Cricket, Ten Sports, Horse Racing Channels and Fashion TV.
2 As of 31 March 2012.
(Fri 6 Jul to Tue 10 Jul)
Kids, English Entertainment
(Fri 13 Jul to Tue 17 Jul)
Ethnic, International, Chinese & Korean
(100 & 800 series)
(Fri 20 Jul to Tue 24 Jul)
Sports, Lifestyle, Education &
(Fri 27 Jul to Tue 31 Jul)
(Fri 3 Aug to Fri 10 Aug)
The Free Previews will exclude On Demand channels, Video On Demand, Cricket Extra, Neo Cricket, Ten Sports, Horse Racing Channels and Fashion TV
StarHub TV key milestones
1992 – Singapore Cable Vision is the first Pay TV service in Singapore to use the ultra-high frequency (UHF) band. It begins broadcast with three TV channels.
1995 – Cable TV services launched.
2002 – The StarHub-SCV merger is completed. Singapore Cable Vision is now known as StarHub Cable Vision.
2003 – First in Singapore to launch an MMS/SMS channel named HubTV.
2004 – StarHub launches Digital Cable services.
2005 – StarHub launches Demand TV, Singapore's first near video-on-demand service on television.
2005 – StarHub introduces the Digital Terrestrial Television (DTTV) system which offers better quality service and a compelling selection of cable TV channels for corporate customers
2006 – StarHub launches Smart TV, a digital recording service to allow customers to 'time shift' so that they have more control when TV programmes are viewed.
2006 – StarHub announces the upgrade of its broadband HFC cable network to a DOCSIS 3.0 compliant architecture to deliver ultra-high broadband speeds for customers.
2007 – StarHub launches HubStation, an integrated device that enables consumers to watch, surf and talk, all at the same time.
2007 – StarHub launches Southeast Asia's first commercial High Definition television service.
2008 – StarHub launches Demand TV, comprising both On Demand Channels and true Video-on-Demand services, allowing viewers to enjoy instant access to content at advanced windows.
2009 – StarHub TV goes fully digital.
2012 – StarHub launches TV Anywhere, allowing customers watch their favourite TV channels across multiple screens.
2012 – StarHub moves into content production with the reality programme Sunsilk Academy Fantasia.