Enjoy The Widest Selection Of Premium HD Content Only On StarHub TV

Seven new HD channels to be launched 

Free viewing of eight HD channels for StarHub TV customers

Singapore, 29 June 2010 – StarHub TV viewers can soon enjoy more of their favourite channels in full High Definition (HD) glory. StarHub TV will be boosting its channel offerings with the launch of seven new HD channels progressively from July 2010.

The new HD channels kicking off on 1 July 2010 are FOX HD, FX HD, Nat Geo Wild HD and STAR World HD, while Food Network Asia HD will be launched on 5 July. Another two HD channels – FOXCRIME HD and Nat Geo Adventure HD – will be launched on 16 September 2010.

As a treat for StarHub TV customers, StarHub is offering free viewing of the seven new HD channels, together with AXN HD, from launch until 31 December 2010. The free viewing is open to customers who subscribe to the corresponding Standard Definition (SD) channels. StarHub TV’s HD channels are available only for customers with a HubStation HD, HD Interactive set-top box [1] or HD set-top box.

With the addition of the seven new channels, the total number of HD channels available on StarHub TV will be increased to 14, making StarHub the provider to offer the widest range of HD TV content in Singapore, ranging from sports, movies, lifestyle, education and entertainment. Local viewers can look forward to catching premium HD content in real time on StarHub TV and be assured of the reliability and immediacy of its quality network.

Said Ms Ong Bee Lian, Vice President of Home Solutions, StarHub, "StarHub strives to provide the best entertainment programmes for our customers with an excellent and reliable viewing experience. Viewers can now enjoy a variety of exciting content ranging from sports, dramas, movies, documentaries, lifestyle to entertainment programmes in HD with crystal clear picture clarity, full vivid colour and in widescreen broadcast – the combination of which will offer a breathtaking home cinematic experience available only on StarHub TV. With 14 HD channels onboard, StarHub is well-positioned to be the Home Of HD in Singapore with the widest and most interesting selection of HD content for our customers." 

"As Asia’s largest international network, our launch of six new HD channels on StarHub TV marks a significant milestone for Fox International Channels. With the launch of FOX HD, FOXCRIME HD, FX HD, Nat Geo Adventure HD, Nat Geo Wild HD and STAR World HD, in addition to the existing National Geographic Channel HD, StarHub TV subscribers have a full suite of HD channels from across multiple genres in general and factual entertainment. We will continue to entertain our audience in Singapore with greater choices, top quality content and a high quality viewing experience right in the comfort of their own homes," said Mr Avinash Himatsinghani, Senior Vice President and General Manager, Southeast Asia, Fox International Channels.

Existing customers who wish to have their set-top boxes changed can bring their set-top boxes down to any StarHub Customer Service Centre for a one-to-one swop and self-install.

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[1] Launched on 7 May 2010, the HD Interactive set-top box is an affordable and convenient option for StarHub TV customers to access HD channels and Demand TV. HD Interactive is available on a rental basis, at $6.42 (with GST) monthly for the main set-top box.

APPENDIX

List of HD channels on StarHub TV

Upcoming programmes available in HD format

STAR World HD

• Castle (Season 2)
• Parenthood (Season 1)
• Cougar Town (Season 1)
• Accidentally on Purpose (Season 1)
• Desperate Housewives (Season 6)

FX HD

• Nurse Jackie (Season 1)

FOX HD

• NCIS (Season 6 & 7)