09 July 2010
SingTel and StarHub bring 2010 FIFA World Cup in 3D to Singapore viewers for the first time
Singapore, 9 July 2010 – SingTel and StarHub today announced that they will be showing the final match of the 2010 FIFA World Cup South Africa™ between Netherlands and Spain in 3D, in conjunction with partners Resorts World Singapore (RWS) and Marina Bay Sands (MBS) respectively.
The FIFA World Cup™ is the most widely-viewed sporting event in the world, and for the first time in the history of the FIFA World Cup™, the tournament is broadcast using the next-generation technology 3D.
The screenings mark a milestone in the broadcasting of sport in Singapore and would place viewers here among the world's first to catch a FIFA World Cup™ match in 3D. Over a total of 1200 guests have been invited to the sessions, with SingTel and StarHub facilitating the broadcast at RWS and MBS, respectively.
Mr Edward Ying, SingTel's Chief of Content & Media Services Group said, "SingTel consistently aims to be at the forefront of technology and 3D is something we are very excited about. This marks yet another significant step in our 3D journey and we are delighted to be able to bring viewers a whole new dimension at the finals of this iconic competition. SingTel is very proud to have the opportunity to dazzle fans with what promises to be a spectacular final match between the Netherlands and Spain and we certainly look forward to bringing more of this thrilling technology to Singaporeans."
Mr Tan Tong Hai, StarHub’s Chief Operating Officer, said, "We are thrilled to offer viewers the final showdown between Netherlands and Spain in vivid 3D splendour. By leveraging the latest state-of-the-art 3D facilities and FIFA's high quality 3D production of the 2010 FIFA World Cup, we are able to offer viewers the next best thing to watching the games in person. The 3D experience will allow football fans to thoroughly immerse themselves in the action and feel as though they are inside the Johannesburg Soccer City Stadium. StarHub has always harnessed technology to enhance the viewing experience for our customers and we're certainly looking forward to getting feedback from our viewers on the 3D technology as it will help shape our 3D content strategy for the future."
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