StarHub collaborates with Cable TV content partners and major handset vendors to transform mobile TV viewing experience in Singapore

- Introduces new application to enhance mobile TV viewing across multiple platforms and multiple devices‪
- Launches additional four new mobile TV channels to give customers 24 channels of cable TV entertainment on-the-go‪‪      ‪‪

Singapore, 21 January 2010 – StarHub today announced the launch of an enhanced mobile TV application on major smartphone platforms such as Android, BlackBerry and Windows Mobile in partnership with several handset vendors, including Acer, HTC, LG, Motorola, RIM, Samsung and Sony Ericsson. It will be made available on other platforms – iPhone and Nokia Symbian - by the first quarter of this year to cater to the growing number of smartphone users in Singapore.‪

"Since the launch of StarHub TV on Mobile a year ago, the service today boasts 24 premium cable TV channels on mobile offering the widest selection of cable TV entertainment for customers on the move. We are excited to be able to extend some of our cable TV channels onto the mobile platform, so that our customers can not only watch their favourite programmes on TV at home, but also when they are on the move, anytime, anywhere," said Mr Chan Kin Hung, StarHub’s Head of Products and Solutions.‪‪ “Working closely with award-winning software developer SPB, we have empowered our mobile TV customers with the ability to better control their mobile TV viewing with a user-friendly interface and powerful features. At the same time, we have worked with our cable TV content partners to give more viewing choices to customers over Singapore’s smartest mobile broadband network."‪

The new mobile TV client completely transforms current mobile TV viewing experience with greater interactivity, a compelling user experience and more control when viewing StarHub TV on Mobile channels. The client should be compatible with most of the newer smartphones in the market. Working with handset partners, StarHub has conducted stringent tests of the client on 15 recommended handset models at launch (Refer to the editor’s notes for the list of supported handset models). The application can be downloaded from StarHub's mobile content portal, Gee! and will soon be available on the various online application stores.‪

Mr Chan explained, "With 24 cable TV channels on mobile, it is important for us to make TV-viewing on mobile as simple as that on television for customers. Fast TV channel switching, integrated TV guide and programme reminders are some of the cable TV features that we are bringing to mobile devices today. In a way, we are putting the best of both worlds – rich cable TV content and mobile convenience in the hands of our customers. To make it even easier for them to enjoy mobile TV viewing, we are especially happy to be working with the leading handset vendors in ensuring that the client comes pre-installed on future handset models carried by StarHub, wherever possible.”

StarHub's new mobile TV client provides users with easy-to-use features and settings for the access of StarHub TV channels on mobile devices. The main features include:‪‪

1. Integrated TV Guide
‪The integrated full week's TV guide lists the TV programmes showing on the current day and those of the next six days for any channel. The customer can select and organise their favourite channels by creating a list of their most frequently viewed channels. He can also set show reminders via the phone calendering feature from the electronic programme guide and receive an alert before their favourite programmes start.

‪2. On-screen controls‪
This feature gives the customer instant access to regular TV features such as controls for backlight and volume (without affecting device settings of backlight and volume), simply by tapping anywhere on the screen of touch-control phones.

3. Unique TV browser‪
The unique TV browser offers fast channel launches and rapid channel switching, allowing the customer to quickly scan through the different TV channels they can watch. The user can also preview another channel while watching the main channel by using the picture-to-picture mode; he can quickly toggle between these channels without exiting full screen mode.‪‪

StarHub adds four more premium Cable TV channels to mobile TV offering
‪Giving more mobile TV entertainment variety to our customers, StarHub today also announced the launch of four more premium cable TV channels on StarHub TV on Mobile.

From today, 3G mobile post-paid customers are able to receive TVBJ, TVBS News, The History Channel and E! Entertainment via any 3G handset. With these added channels, StarHub boasts a compelling line-up of 24 premium TV channels offering the most comprehensive news coverage and the widest selection of entertainment content to mobile customers.‪

TVBJ‪
TVB Jade (TVBJ) is the only channel in Singapore offering you all TVB programmes in Cantonese. You can enjoy a well-rounded resource with its top-rated dramas, non-dramas and news. It also offers up spectacular delights with a variety of star-studded shows such as pageants, awards and charity galas. Catch <志云饭局 Be My Guest>, <蔡瀾品味Chua San’s Feast>, <劲歌金曲 Jade Solid Gold> and more.‪

TVBS-NEWS
‪TVBS-News is the first 24-hour Mandarin all-news channel in Taiwan. With a global network of bureaus in Hong Kong, Beijing, Shanghai, Fuzhou, Washington DC, New York, Los Angeles, San Francisco and other major cities, it provides viewers the latest news coverage around the world.‪‪

The History Channel
‪The History Channel is the leading destination for revealing, award-winning original non-fiction series and event-driven specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Catch <Electric Dream>, <WWII Lost Films>, <Star Wars: The Legacy Revealed> and more.

E! Entertainment‪
E! is the ultimate destination for everything entertainment. E! offers compelling celebrity interviews, daily live entertainment news, countdown specials, reality and lifestyle shows and comprehensive red carpet coverage of awards shows like The Golden Globe® Awards and The Academy Awards®. Don’t miss signature shows such as <E! News Now>, <Kimora: Life on the Fab Lane> and <Running in Heels>.‪‪

Customers can sample the four new channels for free now till 31 March 2010. The mobile TV service is available for an affordable daily rate of $1 for unlimited 24-hour access to all channels. There will be no additional charges incurred for mobile data access.‪

For more information on the StarHub TV on Mobile service, visit www.starhub.com/mobile .

Editor's notes
At launch, StarHub recommends the following handsets for optimal viewing on StarHub’s new mobile TV client: 

Acer
- Liquid (February 2010)

Google
- Nexus One

HTC
- Touch HD2
- Touch2
- Hero

LG
- GM730 Joy
- GW620 (end January 2010)

Motorola
- Milestone

RIM
- BlackBerry Bold 9000
- BlackBerry Bold Onyx 9700
- BlackBerry Storm2 9520 (March 2010)

Samsung
- Omnia2
- Omnia Lite, 7330
- GalaxySPICA (end January 2010)

Sony Ericsson
- X2

Quotes sheet

Mr Melvin Chua
Country Manager, HTC (Singapore)
“HTC is thrilled to be part of StarHub’s New Mobile TV experience which will offer consumers, a brand new platform to view their favourite programs on their (HTC) mobile phones, anytime and anywhere. We are confident that StarHub’s subscribers will find the exclusive offerings on StarHub’s new Mobile TV experience to be engaging and entertaining.”

Mr Arthur Huang
COO, LG Electronics Singapore
“We are happy to partner StarHub in bringing revolutionary entertainment to the viewers through our innovative mobile phones. We look forward to more such exciting collaboration in the future.”

Mr Moon Sung Hyun
Managing Director, Samsung Asia
"Samsung is very pleased and excited to be part of this project with StarHub. We are actively working with StarHub to incorporate this innovative service into our mobile phones, starting with the Samsung GalaxySPICA, to allow StarHub customers easy access to its mobile TV services on the go."

Mr Sebastian-Justus Schmidt
CEO, SPB Software
“SPB Software is proud to have our award-winning SPB TV solution selected by StarHub to enhance their TV on Mobile service. StarHub stands out as one of the leading 3G telcos in terms of mobile TV service and now with the solution from SPB, StarHub’s customers will benefit from the unique user-friendly interface making it one of the most usable mobile TV service available globally today.”