30 November 2009

Singapore , 30 November 2009 – The Standard Chartered Singapore Marathon (SCSM) continues to bring more good news to both athletes and keen sports viewers. This is the first time in the history of the SCSM that the event will be broadcast live on StarHub’s SuperSports (Channel 22) on Sunday, 6 December 2009.

Viewers will be able to catch the inaugural live broadcast from 5.15am to 8.30 am, and a repeat telecast on the same day from 7:30 pm onwards. The live feed will allow viewers to follow the progress of the runners. Defending champion Luke Kibet is back for the second year and is going to attempt to break his 2008 course record. He will face tough competition from fellow Kenyan Abel Kirui, who is the current World Champion. Kirui clocked a time of 2 hours 15:22 minutes when he competed in the Singapore Marathon back in 2006.

“We are very happy to be broadcasting the Standard Chartered Singapore Marathon 2009 live to viewers for the first time this year. This new development is about the community’s accessibility to sports, and addresses our objective of presenting home viewers with an opportunity to be a part of the action as it takes place. Fans of long-distance and endurance races will be able to follow the event closely. Without a doubt, this live coverage will raise the profile of the marathon, lending further excitement to the sport,” said David Voth, Senior Director, Sports Marketing Group, Singapore Sports Council.

Sharing the excitement is Kathleen Syron, Head of Content, StarHub, who said, “We are delighted to support local sports and extend the exposure of the Standard Chartered Singapore Marathon through our live broadcast of the event on SuperSports. The overwhelming response towards this premier running event is testament to the sport's growing popularity in Singapore, and the passion and perseverance of the runners will undoubtedly resonate with our sports customers soaking in the action from home."

The live broadcast is another one of the many firsts for Singapore’s premier running event. Running slots were also up for auction for the first time this year and S$22,000 was raised for Run for a Cause, the charity initiative of the Standard Chartered Singapore Marathon. Another first this year saw runners ballot for an opportunity to collect their Race Packs earlier than the others. Over 12,400 runners submitted their bids for the chance to win one of the 8,000 slots available.

For more information you can log on to the official website at www.singaporemarathon.com.

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