"StarHub to launch Singapore's innovative mobile broadband pre-paid service - ""MaxMobile Prepaid"" - that offers greater options, flexibility and value at more affordable prices"

- MaxMobile Prepaid service comes in various time-based plans with unlimited data access, from one hour to five days and with two speed choices -- 2Mbps and 7.2Mbps -

- Customer-friendly charging feature based on 24-hour block of access allows users to pay for mobile broadband access as and when they need to surf, and not a second less -

Singapore, 21 May 2009 - Consumers in Singapore and inbound travellers will be able to enjoy a new and innovative mobile broadband pre-paid service when StarHub launches its MaxMobile Prepaid service that offers short-term, instant "anywhere, anytime" broadband Internet access for up to 2Mbps or 7.2Mbps in download speeds from a notebook computer.

MaxMobile Prepaid, with its customer-friendly charging feature, is created to give customers maxmium flexibility and better value in the choice of short-term Internet surfing.

Customers need not be bounded by monthly subscription anymore, and would instead have the flexibility to choose from different time-based plans, from as low as $2 for an hour of access.

In addition, StarHub's unique feature of customer-friendly charging based on 24-hour block of connection, starts only from the point customers select the preferred plan. For example, if the customer starts his three-day plan from 5pm, he is able to enjoy unlimited Internet access for the next full 72 hours, and not a second less. This feature permits customers to maximise their usage hours when they pay for MaxMobile Prepaid broadband access, as and when they need to surf only.

There is also another customer-friendly feature that reminds customers that their MaxMobile Prepaid plan is due to end. SMS alerts from StarHub will be sent to customers before their selected plan ends.

Said Mr Chan Kin Hung, Head of Personal Solutions and Advanced Multimedia Services at StarHub,"MaxMobile Prepaid is best suited for people with occasional or immediate need for broadband access anywhere in Singapore. It also caters to those who do not wish to be on contractual commitment. In addition, MaxMobile Prepaid offers inbound travellers a convenient and ready access to cost-effective fast Internet, at only $4 a day anytime, anywhere, from the Airport to the Zoo, during their stay in Singapore. Best of all, users have the flexibility to change their MaxMobile Prepaid plan based on their needs at the point of selection. So they can be on the one-hour plan today, the three-day plan next week, and one-hour plan a month later!"

To get started with the MaxMobile Prepaid service, customers simply purchase a pre-paid data SIM card*, priced at $12, from any StarHub Shop and Exclusive Partners' outlets from 23 May 2009. The product will be available at other authorised dealers islandwide later. Customers who do not have an existing HSPA dongle can pick up the device and data SIM card bundle at an attractive introductory price.

Subsequently, customers can easily extend the MaxMobile Prepaid service by topping up the value of the data SIM card, which has a validity of 180 days. StarHub Happy top-up cards of different value types - $6, $18 and $38, are readily available at StarHub Shops, Exclusive Partners' outlets, 7-Eleven, Cheers, SingPost, I-Econ and UOB Money Changing Counters at Changi Airport. Customers can also make top-ups electronically via DBS/POSB ATMs, SAMs, AXS, or debit card payment while the option to top up using credit card will be available later.

*Usual pre-paid SIM card registration applies.

Editor's notes

To suit different surfing needs, MaxMobile Prepaid which comes in two speed choices of 2Mbps or 7.2Mbps in download speeds, is offered in four different time-based plans, from one hour to five days.