"StarHub to launch the second-generation Android phone, HTC Magic with integrated StarHub mobile TV service"

Singapore, 14 May 2009 – StarHub today announced its collaboration with HTC to launch the second-generation Android phone, HTC Magic, in Singapore soon.

Taking advantage of the Android open platform, StarHub has integrated its mobile TV client in the Android operating system to create a TV menu on the main page of HTC Magic. This allows customers to select and watch any channel from the mobile TV line-up: CNN, CNBC, Channel NewsAsia, Football Channel, Goal TV1, Goal TV2, Animax and CTI TV, with just one click on the phone.

Mr Chan Kin Hung, Head of Personal Solutions and Advanced Multimedia Services at StarHub: "We are very delighted that with the recent collaboration between StarHub and HTC, StarHub is poised to deliver unique, premium services to our mobile customers, offering them an enhanced multimedia experience on this sleek and stylish, second-generation Android phone - HTC Magic."

StarHub Mobile on TV is a "live" TV streaming service that features eight of StarHub TV channels on any 3G or 3.5G mobile phone, anywhere, anytime. Customers can get this group of eight channels for only $1 a day. Those who are on StarHub TV with a Sports Tier subscription plan can stream all the channels for free. No additional charges will be incurred for data access.

StarHub will begin to retail the much anticipated HTC Magic at all StarHub Shops and Exclusive Partners’ outlets islandwide soon. To allow customers to enjoy all the exciting features of HTC Magic and to download any application from Android Market, StarHub will be offering a free one-month subscription to MaxMobile Value to customers who purchase the phone.

Designed to minimise any bill shock to customers on mobile data usage, StarHub's MaxMobile Value is available for $5.35 monthly for 10MB of bundled data and has a price cap of $36.38 monthly for local mobile data access. This permits customers to access a full range of mobile data services including push email, music download, Internet browsing, instant messaging, and social networking applications from their mobile devices over StarHub’s advanced mobile broadband network, freely and constantly without worrying about sky-high data charges as they will at most pay up to the price cap for data usage.