28 July 2009
"StarHub showcases new mobile video-on-demand content - ""A Starry Night"""
Singapore, 28 July 2009 – Singapore ’s Project Superstar alumna Kelly Poon 潘嘉丽 and Taiwanese actor Robert Fan 范植伟 meet and fall in love in Singapore .
Find out how romance blossoms for the pair in <A Starry Night 星光依旧灿烂> as StarHub, Singapore’s integrated info-communications provider, today announced that it will offer the innovative ‘bite-sized’ Mandarin drama serial to engage its customers’ passion for entertainment on mobile and cable TV.
Said Mr Chan Kin Hung, Head of Products and Solutions, StarHub: "We are excited to partner the Media Development Authority of Singapore and Ufinity to experiment with the innovative 'bite-sized' drama serial <A Starry Night> that is specially tailored to entertain busy individuals with each episode created to last only two-and-a-half minutes. We know that our customers lead active lifestyles and by offering this drama serial on mobile and cable TV, we make the content readily accessible to busy individuals. They can view the content at their convenience either on the mobile phone anywhere, anytime or catch several episodes at one go in the comfort of their home on StarHub TV."
<A Starry Night> debuts on StarHub Mobile Video-On-Demand today. A new episode will be available daily from Mondays to Fridays through StarHub’s mobile portal, Gee!. StarHub Mobile post-paid customers can watch the first episode for free while subsequent episodes are charged at $0.535 per episode. They can access the content on Gee! from their mobile device directly or SMS <VOD> to 6757.
To further delight customers, there will be a weekly <A Starry Night> contest exclusively for StarHub Mobile post-paid customers whereby they can submit their entries through Gee! At the end of the series, five winners with the correct answers will be picked to win an iPod Shuffle.
In addition to <A Starry Night>, other
titles available on the StarHub Mobile Video-On-Demand offering
- <SuperModelMe.tv> - Asia's first web-based reality TV programme on model search;
- <Nurkasih> - Sensasi's (StarHub TV Channel 40) biggest blockbuster on romance and sibling rivalry; and
- <Little Nyonya> - features specially produced clips on episode recaps, behind the scene and spins off of the popular local television drama serial.
<A Starry Night> will also be available later on E City, StarHub TV Channel 56.