14 May 2008
StarHub brings UEFA EURO 2008; out of home through mobile broadband
Singapore, 14 May 2008 – Calling football fans in Singapore! Watch out for yet another score coming your way in June 2008.
StarHub, Singapore’s official broadcaster of the 2008 UEFA European Football Championship (UEFA EURO 2008™), announced today that it will make available the 'live' feed of UEFA EURO 2008™ on StarHub Premium (Channel 30) via the MaxMobile mobile broadband service, delivered over its High-Speed Packet Access (HSPA) network.
Called EURO on MaxMobile, this value-added service will be offered at no extra cost only to customers who hold the “STARHUB UEFA EURO 2008™ Season Pass".
"Now imagine you can watch UEFA EURO 2008™ anywhere on the island, beyond your living room!" said Mr Adit Harinasuta, StarHub's Head of Services and Solutions. "We believe that our customers will be greatly entertained by this triple-play total football experience that StarHub brings over its cable TV, mobile and online platforms."
To enjoy EURO on MaxMobile, the "STARHUB UEFA EURO 2008™ Season Pass" holder would need a MaxMobile Ultimate data subscription in order to access the 'live' feed of the games via a dedicated microsite from their notebook computers, wherever, whenever a game is played.
MaxMobile Ultimate offers users unparalleled download speeds of up to 7.2Mbps. This service is bundled free-of-charge for customers on a MaxOnline Ultimate Plus plan. Other MaxOnline subscribers can get MaxMobile Ultimate for a monthly fee of $36.38. On its own, the mobile broadband service is available at $72.76 per month.
To purchase the "STARHUB UEFA EURO 2008™ Season Pass" existing StarHub Digital Cable customers can call 1633. They pay $21.40 for the package. On the other hand, new customers who wish to subscribe to the cable TV service can call 1630. The package is available for the price of $53.50.
UEFA EURO 2008™ will kick off in Singapore time 12 midnight, 8 June 2008. The entire tournament will be available ‘live’ across StarHub’s cable TV, mobile and online platforms.