13 November 2007

Singapore , 13 November 2007 – Conexus Mobile Alliance (“the Alliance”), one of the largest mobile alliances in Asia with a combined customer base of around 160 million mobile subscribers, today announced Asia’s first-ever pay-per-day data roaming flat-rate service. The Alliance’s aim is to deliver genuine and tangible benefits to international roamers and realize its vision of offering the highest level of customer satisfaction in mobile services to corporate and consumer markets.

Since the Alliance’s establishment in April 2006, member operators, including Far EasTone Telecommunications Co., Ltd. in Taiwan, Hutchison Telecommunications (Hong Kong) Limited in Hong Kong, PT Indosat Tbk in Indonesia, KT Freetel Co., Ltd. in South Korea, NTT DoCoMo, Inc. in Japan, Guam and the Northern Mariana Islands, Smart Communications, Inc. in the Philippines and StarHub Ltd. in Singapore, have worked in concerted and unwavering efforts to ensure that all members’ customers are able to experience seamless and hassle-free mobile-related services when they roam into members’ networks.

In the first quarter of 2008, Alliance member operators, including StarHub, will jointly roll out the first pay-per-day data roaming flat-rate service in Asia . Specific to Singapore , by 1Q2008, StarHub will introduce a pay-per-day data roaming flat-rate with unlimited data usage for its post-paid mobile customers as they travel across members’ countries or cities to check emails, transmit data or surf on the Internet via their mobile devices. This means that StarHub mobile customers will be only charged a daily data roaming flat-rate up to a pre-determined price cap, while roaming onto other Alliance members’ networks. Any data consumption below this price cap will be charged on a per kilobyte basis. No additional charges will be billed for data consumption beyond the price cap. This plan is more flexible than other plans that require monthly subscriptions as the flat rate is charged on a daily basis as and when it is needed. More details of this value-added service will be made closer to launch. Please note that plans by other Alliance member operators for their own customers may vary.

Mr Chan Kin Hung, Head of StarHub’s Advanced Multimedia Services and Chairman of the Alliance’s Board said, “We are very pleased with this achievement in bringing the first-ever pay-per-day data roaming flat-rate plan in Asia. With the increasing popularity of mobile broadband (HSDPA) roaming in the region, it is important for the Alliance to offer peace of mind to our customers as they use these services while roaming. For a typical HSDPA session, the consumption of mobile data can be in the tens of megabytes, so the conventional way of data charging (i.e. per kilobyte usage) may not meet customers’ needs as it will be costly. This move demonstrates our commitment in offering customers cost-effective data roaming charges while roaming onto all member networks.”

Added Mr. Chan, “As this plan operates on a per-day basis, it gives members’ customers greater flexibility in how they manage their mobile bills, enabling travelers staying overseas to determine their mobile expenditure depending in the number of days they use these roaming services. It is a more customer-friendly way of data charging. When the pay-per-day data roaming flat rate plan is launched in the first quarter of 2008, our subscribers will be able to enjoy the convenience of mobile broadband roaming with an affordable and predictable pay-per-day flat rate in roaming. We believe that this will lead the industry in driving the usage of mobile data while roaming.”

Other Privileges
At the press conference held at the Mobile Asia Congress in Macau, Conexus Mobile Alliance also announced two new privileges: SIM Card Replacement and Travelling Connect.

  • For SIM Card Replacement, service centres have been set up in members’ countries and cities to help corporate users with company-registered mobile lines of alliance members get a new and activated SIM card if they lose their original ones in members’ places. StarHub is launching this service from December 2007.
  • Conexus Mobile Alliance has also established partnership with Travelling Connect, a leading global provider of loyalty management services to the telecommunications industry. Mobile subscribers from participating member operators can earn miles or points when traveling abroad and making mobile phone calls on members’ networks to gain awards from airlines and hotels which are partner companies of Travelling Connect. This service will be available to StarHub mobile customers in 1Q2008.

New Members Join Alliance
Conexus Mobile Alliance also welcomed Bharat Sanchar Nigam Limited (“BSNL”) and Mahanagar Telephone Nigam Limited (“MTNL”) joining the Alliance today at the press conference. Together with its geographical footprint expanding to Guam and the Northern Mariana Islands, the Alliance’s member network now spans 11 markets covering about 160 million customers.

Mr. Chan concluded, “Besides the geographical expansion to Guam and the Northern Mariana Islands, we are delighted to have BSNL and MTNL as new members. As the top telecommunications company in India, BSNL and its sister company MTNL will help strengthen the Alliance ’s network as it grows internationally. We hope to attract more mobile operators to share the same vision around the world as we grow from strength to strength.”

For more information on Conexus Mobile Alliance, please visit www.conexusmobile.com.

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