03 April 2007
StarHub Introduces Simplified Pricing for Mobile Roaming
Singapore, 3 April 2007 – Mobile roaming rates will now be simple-to-understand when StarHub today offers yet another innovation to its mobile customers - flat-rates on mobile roaming services to over 220 destinations around the world. StarHub mobile customers can roam with ease of mind knowing exactly what they would spend in any destination, as there are now clear fixed rates each for voice calls, video calls, SMS and data in that destination.
In addition, StarHub mobile customers no longer have to worry about which operator they are logged onto when they travel and what rates individual operators will be charging them. Instead, all StarHub customers need to know, regardless of the mobile operator they choose to roam on, is the flat rate for each roaming service in that destination.
The flat-rate pricing model follows other StarHub innovations, such as free incoming calls and per second billing, that add value and convenience for its customers.
"With the new and simple-to-understand flat roaming rates, you now know exactly what you are paying for when roaming overseas," said Mr Mike Reynolds, Head of Integrated Products and Marketing, StarHub. "Regardless of which operator you choose to use to roam at your destination, your roaming service rates remain fixed for that destination, even if you switch among several operators during your visit. This method provides our mobile customers with greater transparency and less hassle in checking roaming charges of individual operators. You can now roam with peace of mind, because with flat roaming rates, you'll never find unexpected roaming charges waiting when you get home."
Flat rates are also applicable to GlobalRoam *108* call home service.
As an added benefit from belonging to Asia's largest mobile alliance, Conexus Mobile Alliance (www.conexusmobile.com), StarHub will introduce a 50% discount on all SMS and GPRS roaming flat-rates to selected destinations. All customers need to do to enjoy this special discount is to roam in the following seven destinations and with the associated mobile operator that is in the alliance - Hong Kong (Hutchison Telecom), Indonesia (Indosat), Japan (NTT DoCoMo), Korea (KTF), Macau (Hutchison Telecom), Philippines (SMART), and Taiwan (FarEastone).
For more information on StarHub’s flat rates for mobile roaming, please visit www.starhub.com/roaming.