Singapore, 7 July 2005 - STAR, Asia’s leading media and entertainment company, has appointed StarHub as its official media representative in Singapore. StarHub will coordinate STAR’s local airtime sales and programme sponsorships for the STAR channels - Star World, Star Movies, Star Chinese Movies, and Star Plus.
The addition of these channels to StarHub Digital Cable's stable of advertising channels will empower StarHub’s advertisers with even more choice and control when it comes to tailoring a cost efficient and effective approach to branding or promotions.
Mr Patrick Lim, StarHub's Vice President of Advertising Sales, Consumer Markets, said, "The addition of the STAR channels underscores StarHub’s commitment to give the advertisers on our cable TV platform even better advertising options. We are certain that our advertisers will appreciate the strengthened media offering that we have put together for them."
“We are very pleased to work with StarHub to enhance the media-buying process for our advertisers. With the new partnership, our advertisers will not only be able to leverage on the sizable audience that tune in to the STAR channels, they will also be able to enjoy greater flexibility with the advertising packages that are offered by StarHub,” commented Gautam Kiyawat, Vice President, Advertising Sales & Distribution, South East Asia, STAR.
StarHub Digital Cable provides consumers with world-class programmes round the clock. Its cable TV subscriber base is steadily increasing, with 417,000 subscribers as at the first quarter of this year. STAR channels are amongst the leading cable channels in their genres, and a third of all cable TV viewers aged 15 and above tune in to them in Singapore. (Source: Nielsen Media Research).
Mr Lim added, “StarHub is very excited about our new appointment, as the channels by STAR offer quality programmes that have captured a very large following among our local audiences. The programmes on these channels have also consistently achieved top ratings.”
The STAR channels that are now represented by StarHub Digital Cable Advertising Sales include:
Star World
Star World is carried on StarHub Digital Cable Channel 18, and offers top-rated entertainment shows from the U.S. and U.K. Programmes on Star World range from action and drama series, comedies, talk shows, children's programming and live international events. Popular hits on Star World include American Idol, Rock Star, The Simple Life, Growing Up Gotti, Arrested Development, Desperate Housewives, Little Britain, One Tree Hill, Frasier, Charmed, The Simpsons and the multi award-winning Oprah Winfrey Show.
Star Movies
Star Movies is carried on StarHub Digital Cable Channel 58, and brings audiences the biggest blockbusters from Hollywood. The channel has movie acquisition deals with leading Hollywood studios, including Twentieth Century Fox, Walt Disney Pictures, Miramax, Touchstone Pictures, Hollywood Pictures, DreamWorks, Sony Pictures, MGM/United Artists, Universal, Paramount, Warner Bros., and over 100 independent distributors.
Star Movies offers films from many genres, including action, drama, comedy, romance, thrillers, and children's entertainment. The channel also features the best in “live” events and special programming.
Star Chinese Movies
Star Chinese Movies is carried on StarHub Digital Cable Channel 62, and brings viewers the latest and hottest Chinese blockbusters.
Star Chinese Movies showcases over 100 movies a month, with at least 20 premieres. Through exclusive deals and strategic alliances with major Hong Kong studios, the channel has secured the TV rights to 80 percent of the current and upcoming Chinese titles - more than any other Chinese movie channel worldwide.
Star Plus
Star Plus is carried on StarHub Digital Cable Channel 41 and has captured the imagination of Indian audiences worldwide with its gripping dramas, hilarious comedies, chilling thrillers, game shows, exclusive events and blockbuster movies.
Star Plus is India’s top cable channel, and was launched in Singapore in August last year. The channel regularly presents some of the biggest Indian events and awards shows to its audiences. These include the IIFA Awards, STAR Parivaar Awards, STAR Screen Awards, and the Indian Television Academy Awards.
To find out more about advertising opportunities on StarHub Digital Cable, call the StarHub advertising sales hotline at (65) 6725 2028 or email adsales@starhub.com.
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