01 February 2005
StarHub Bolsters BlackBerry Service Offerings With Launch Of BlackBerry 7100g Business Phone
N ew BlackBerry 7100g Reinforces StarHub's Pioneering Status In Push-based Wireless Email
Singapore and Waterloo, ON, 1 February 2005 – StarHub, Singapore's pioneering wireless push email provider, StarHub, and Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today introduced the BlackBerry 7100g™ business phone - delivering the power of BlackBerry® within the shape of a traditional mobile phone. Adding to its current range of BlackBerry products and services, the availability of the BlackBerry 7100g spells more choice for both existing and new users of BlackBerry from StarHub.
The BlackBerry 7100g from StarHub - a sleek and stylish business phone - is the first-of-its-kind in Singapore. A breakthrough innovation that packs all the benefits of BlackBerry into a conventional ‘candy bar’ phone design, the BlackBerry 7100g combines a full featured quad-band mobile phone that includes Bluetooth® support and speakerphone with push-based wireless email, SMS, web browser and personal organiser applications - all on a large and bright, high-resolution colour screen.
The typing experience is also exceptional thanks to a new keyboard technology from RIM called SureType™ that effectively converges a phone keypad and a QWERTY keyboard to fit elegantly within the size constraints of a traditional ‘candy bar’ phone design. The keyboard works in conjunction with a sophisticated, real-time software system that incorporates a large word database, linguistic intelligence and advanced learning capabilities to automatically interpret keystrokes and recognise words with a high degree of accuracy.
Together with dedicated ‘Send’ and ‘End’ keys and a thumb operated track wheel for fast and convenient navigation, the BlackBerry 7100g with SureType provides users with an instinctively familiar look and feel, and allows them to dial phone numbers and type messages quickly, accurately and comfortably.
"Since StarHub's pioneering launch of the BlackBerry wireless solution in Singapore 20 monthsago, it has become very popular, giving busy executives and individuals the edge in their work and personal lives with always-on access to emails and calendar,"said Mr Chan Kin Hung, Head of Mobile Services, StarHub. "A mobile phone with advanced messaging capabilities, the BlackBerry 7100g is the perfect communications tool for people who want always-on email access but prefer to remain with a traditional mobile phone design. Now, customers can enjoy voice and data services on this all-in-one business phone which helps them to better manage their emails and calendar as well as to keep in touch with family and friends."
"The availability of the BlackBerry 7100g will give customers more choices in BlackBerry devices that best meet their mobile lifestyle needs and preferences," added Mr Chan.
“The new BlackBerry 7100g delivers the powerful and proven BlackBerry experience in an exciting new design and the new SureType keyboard technology is an amazing innovation that will change the way people think about typing on mobile phones,” said Mark Guibert, Vice President of Corporate Marketing at Research In Motion. “By combining the look and feel of a traditional mobile phone with advanced email, data and Internet capabilities, the BlackBerry 7100g provides a very attractive alternative for customers looking to upgrade their existing phone.”
The BlackBerry 7100g comes with a speakerphone, Bluetooth support, 32 MB flash memory, 4 MB SRAM, polyphonic ring tone support, and quad-band functionality which allows customers to stay connected with email, SMS and phone calls on GSM networks worldwide*.
The BlackBerry 7100g will retail at S$588 (GST included) with a two-year StarHub mobile plan at all StarHub Shops from mid February 2005. Customers can check out the device at the StarHub Shops in Plaza Singapura and OUB Centre from tomorrow. Those interested to place an advance order can go to: www.starhub.com/pushmail or any StarHub Shop and purchase the mobile phone at a special pre-launch price of S$488 (GST included).
Enterprise customers can send an email to firstname.lastname@example.org or call the Business Hotline at 1800-888 8888 for more details or to register their orders.
* Check with StarHub for roaming services.
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StarHub is a Singapore-based info-communications company providing a full range of information, communications and entertainment services over fixed, mobile and Internet platforms. StarHub operates a 3G mobile network in addition to its GSM network. It also operates its own nation-wide broadband network that delivers multi-channel cable TV, data, voice and Internet access. StarHub added Digital Cable to its cable TV offering in May 2004. StarHub was listed on SGX-ST in October 2004.
Driven by a passion for listening and providing what customers want, StarHub endeavours to bring affordable and premium quality services with innovative and useful features to all its customers. StarHub raises the level of competition in Singapore, challenging others as well as challenging itself, to constantly introduce new world-class services at competitive prices. This unwavering commitment will further strengthen Singapore's position as a leading info-communication hub in the region. Visit StarHub at www.starhub.com for your communication needs.
About Research In Motion
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, Research In Motion provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. Research In Motion technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. Research In Motion's portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the Research In Motion Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, Research In Motion operates offices in North America, Europe and Asia Pacific. Research In Motion is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
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