29 April 2005
Singapore Data Hub Instrumental in Advancement of Internet Analytics in Asia-Pacific
Nielsen//NetRatings and StarHub develop mutually beneficial collaboration
Singapore, 29 April 2005 - Nielsen//NetRatings and StarHub today announced that they have entered into a long-term partnership agreement to provide real-time, high quality Internet measurement analytics in Singapore and throughout the Asia Pacific region.
Currently measuring over 70% of the world’s Internet traffic, Nielsen//NetRatings provides independent Internet and digital measurement services to "basically any company with an online presence", according to Nielsen//NetRatings’ Managing Director in Singapore, Patricia Poo.
From StarHub’s advanced Internet Data Centre in Singapore, Nielsen//NetRatings will manage all measurement of its Internet traffic from Singapore and Hong Kong, plus the growing number of incoming page impressions from India, Malaysia, Korea and Taiwan. The setup of this new data centre brings the Nielsen//NetRatings network to a total of 13 globally. Seven data centres are located in the Asia Pacific region, namely in Singapore, Shanghai, Beijing, Tokyo, Auckland and Melbourne. Ms Poo says: "The overwhelming interest in our site-centric browser based measurement services plus the rapid growth of Internet usage in countries like Singapore, Malaysia and India have challenged us to grow our business and investments in South East Asia even faster as anticipated when we re-opened the Singapore office in October last year."
Through StarHub’s IP Transit ServiceNielsen//NetRatings can swiftly add capacity to support further growth whenever needed. Michael Robertson, Nielsen//NetRatings’ Melbourne-based Operations Director for Asia Pacific and Latin America, comments: "We chose StarHub's co-location and IP services because of their flexibility in the provision of bandwidth which will allow Nielsen//NetRatings to expand capacity that we may require to support our existing business and our wins in Southeast Asia. This, combined with their excellent support service and strong brand made StarHub the obvious choice for us in the region."
StarHub uses Nielsen//NetRatings SiteCensus data for the evaluation of their website www.starhub.com. Hence, the company recognises the importance of timely and reliable web analytics information to sustain its online business success. Philomena Tan, Project Manager for StarHub’s Multimedia team says, "Our partnership with Nielsen//Netratings ensures that we are able to ascertain the effectiveness of our online presence and stickiness of our web-based content. Through the world-class solution SiteCensus, we are able to understand the behaviour of our online users and improve the usability of our website."
Nielsen//NetRatings is the global standard for Internet audience measurement and analysis and is the industry’s premier source for online advertising intelligence with its SiteCensus, Market Intelligence, AdIntelligence and Custom Research services. Covering 70 percent of the world’s Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business.
Nielsen//NetRatings is a service provided by NetRatings, Inc. (Nasdaq: NTRT). Partly owned by international media and information company VNU, NetRatings, Inc. is a sister company to ACNielsen and Nielsen Media Research. For more information please visit www.nielsen-netratings.com.
StarHub is a Singapore-based info-communications company providing a full range of information, communications and entertainment services over fixed, mobile and Internet platforms. StarHub operates a 3G mobile network in addition to its GSM network. It also operates its own nation-wide broadband network that delivers multi-channel cable TV, data, voice and Internet access. StarHub added Digital Cable to its cable TV offering in May 2004. StarHub was listed on SGX-ST in October 2004.
Driven by a passion for listening and providing what customers want, StarHub endeavours to bring affordable and premium quality services with innovative and useful features to all its customers. StarHub raises the level of competition in Singapore, challenging others as well as challenging itself, to constantly introduce new world-class services at competitive prices. This unwavering commitment will further strengthen Singapore's position as a leading info-communication hub in the region. Visit StarHub at www.starhub.com for your communication needs.