Benefit to Airline Passengers is Simplified Access and Billing
SEATTLE and SINGAPORE , Nov. 19, 2004 -- Connexion by Boeing, a business unit of The Boeing Company (NYSE:BA), and StarHub, Singapore’s integrated info-communications provider, announced that they have reached a definitive associate service provider agreement that adds the Connexion by BoeingSM high-speed Internet service to StarHub’s wireless broadband services portfolio. StarHub is the first operator in Southeast Asia to announce such an agreement with Connexion by Boeing.
Connexion by Boeing and StarHub will now complete compatibility testing necessary to link their networks and provide StarHub account holders with a simplified and seamless solution for accessing the Internet, email and digital content in flight. Upon completion, StarHub account holders will be able to enter their user ID and password to access the service, and they will subsequently receive their billing as an add-on to their existing StarHub bill.
“We’re continuing to make strong progress in our efforts with mobile services leaders and now have more than 120 corporate agreements in place, representing nearly 400,000 potential travelers,” said Connexion by Boeing Vice President of Marketing and Corporate Sales David Friedman. “Through this partnership with StarHub, and their established position in the Singapore market, we are providing additional billing flexibility and simplicity of use for airline passengers and corporate travelers who want to be affordably connected to the things that are important to them in flight.”
“This agreement enables one of our customers’ demands for accessing wireless broadband services globally. With the ability to connect to the Internet wirelessly while in flight, our customers will be able to stay in touch with the latest developments around the world,” said Mr Kyong Yu, Head of Interactive Services, StarHub. “The fact that they can do so with just a single StarHub login ID and password and with the convenience of direct billing to their accounts, simply demonstrates StarHub’s continued efforts to deliver value to our customers wherever they are in the world.”
StarHub is a leading provider of wireless broadband services in Singapore. It chairs the global Wireless Broadband Alliance (WBA), an alliance of wireless broadband operators aimed at increasing wireless broadband adoption and improving user experience across operators. The WBA currently has 21 international members as of November 2004.
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