Singapore, 13 May 2004 - StarHub, Singapore's innovative info-communications provider, was recognised as the top innovator for Enterprise Data Warehousing at the 2004 Informatica World user conference in Edinburgh, Scotland.


The annual Insight awards were given out by Informatica Corporation, a leading provider of data integration software, for projects that leveraged a variety of data integration solutions to help reduce costs, improve business performance and achieve competitive advantage.


StarHub's achievement was cited for using Informatica’s data integration software to build an enterprise data warehouse, which helped to increase revenue through faster marketing-campaign analysis and improved collections, while improving customer retention within a competitive industry.  StarHub's four-terabyte enterprise data warehouse helped the company measure metrics such as customer acquisitions, usage, average revenue per user (ARPU), churn and valuation.


"This honour continues to demonstrate StarHub's commitment to best practices and use of technology in our business to provide the agility and efficiencies needed to maintain our competitive edge and innovative spirit," said Philip Tan, Head of Operations and Support at StarHub. "With Informatica’s data integration platform, we are able to rapidly visualise and address changing market requirements through analyses of revenue assurances, 'hubbing' product/service mixes and more insightful profiles of our customers."


The data warehouse project, backed by a team of IT professionals, is part of StarHub’s best practices programme. Systems integrator Knowledge Dynamics was StarHub’s partner on this project. 


"This year's Insight Award winners are succeeding at a wide variety of data integration initiatives - from integration competency centers, to data migration and synchronisation, to near real-time data warehousing," said Informatica president and CEO Gaurav Dhillon. "We are pleased to be helping these innovative organisations drive key strategic initiatives and achieve strong ROI using Informatica's market-leading data integration platform."