Singapore, 29 June 2004 – StarHub, Singapore’s innovative info-communications company, has been given another firm nod for its creativity. At the recent Promax&BDA Awards 2004, StarHub clinched a staggering total of nine awards – seven Golds and two Silvers. This is the highest number awarded to a Singapore broadcaster this year.
StarHub clinched the Promax Golds in the “Sports Programme Promotion” and “Sports Programme Campaign” categories, for its British Grand Prix and Italian Serie A ‘Tattoo’ promos on SuperSports (StarHub CableTV Ch 22) respectively. The British Grand Prix promo captured the competitiveness and excitement of the race through the creation of a three-dimensional competition ground formed by a series of grids to suggest a performance laboratory, and the use of warm red and dynamic motion tracking of the athletes. In the Italian Serie A “Tattoo” promo, tattoos were used to infer the intense passion fans have for soccer.
StarHub’s broadcast designs for E City (StarHub CableTV Ch 56), a Chinese entertainment channel packaged by StarHub, scored five BDA Golds in the “Image On-Air”, “Open”, “ID”, “Logo For Use On-Air” and “Logo” categories. E City also helped StarHub score a Silver BDA award in the “Logo for On-Air, Print And Interactive Applications” category. The E City creatives echo the essence of the channel - young, trendy, energetic and urban, through the careful use of colours and motifs.
The Sony Amsterdam Tournament 2003 promo on SuperSports bagged StarHub another Silver BDA award, in the “Art Direction & Design: Topical Promo” category.
StarHub is no stranger to the prestigious Promax&BDA Awards, an annual event that recognises excellence in promotions, branding and marketing in Asia. StarHub won two Golds and two Silvers at the Promax&BDA Asia 2003 in December, and the coveted BDA Platinum award and a Promax Platinum Award Honourable Mention at the International Promax&BDA 2003 in June.
StarHub’s international and regional channel partners, including Animal Planet, Discovery Channel, National Geographic Channel, Nickelodeon, HBO and Star Movies, also scored multiple wins in the Promax&BDA Awards 2004 for their works.
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