Cruise in Style with StarHub and Panasonic
Singapore, 11 February 2004 - Mdm Lai Mui Hiong has just become the proud owner of a stylish yellow BMW MINI ONE. She received the car key from Mr. K.C. Lai, Senior Vice President of Consumer Sales, StarHub and Mr. David Tan, Assistant Director of Communication & System Division, Panasonic Singapore at a prize ceremony.
Mdm Lai is the sole winner of the StarHub Panasonic BMW MINI ONE contest held from 29 November till 31 December 2003.
“I could not believe my ears when they told me that I have actually won this BMW MINI ONE car! This is really a belated Chinese New Year’s gift for me. Lady Luck is really shining on me, as this is the first time I have won something so expensive! I am going to bring my family out for a spin,” said the excited Mdm Lai, the mother of two teenaged children who bought her Panasonic GD88 mobile phone from the StarHub Shop at Plaza Singapura. “It definitely pays to be a StarHub and Panasonic customer!” she added.
The contest received an overwhelming response of more than 7,000 entries. Customers who purchase a Panasonic phone with a 2-year StarHub’s mobile subscription plan qualified for the lucky draw.
“We are pleased to work with Panasonic for this BMW MINI ONE promotion, to reach out to our stylish and trendy mobile customers. At StarHub, we are always in the forefront, working hard with our strategic business partners to introduce exciting promotional activities for our customers”, said Mr. K.C. Lai, Senior Vice President of Consumer Sales at StarHub.
"Panasonic Mobile has been looking at such opportunities to work with our partner to create more hype and excitement for joint promotions. Such promotional activities demonstrate our commitment to our partners and our customers. Together with StarHub, we are pleased to come together to thank their customers for their support with the Gigantic BMW MINI One Promotion," said Mr. David Tan, Assistant Director, Panasonic Singapore.
The prize, a BMW MINI ONE car, sponsored by Panasonic Singapore, is worth S$72,000 (excluding the Certificate of Entitlement (COE), insurance and road tax).
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