StarHub Collaborates with Golden Village to extend its enhanced suite of entertainment offerings to the Big Screen; First in Singapore to tie up with Golden Village to Introduce Mobile Payment Services for Movie Ticket Purchases
Singapore, 14 December 2004 - StarHub, Singapore's integrated info-communications provider, today announces a two-year exclusive tie-up with Golden Village, the largest cinema operator in Singapore, to provide an enhanced suite of entertainment offerings for its customers.
As part of the deal, StarHub will brand the largest state-of-the-art Golden Village cinema at Great World City - now called the "StarHub Movie Zone". With a seating capacity of 572 and dressed with customised StarHub seats and brochure kiosks, StarHub and Golden Village customers will get to experience "live" soccer matches and major TV events on the big screen. StarHub customers can also look forward to monthly screenings and sneak previews of the latest blockbusters to hit the big screen.
StarHub also plans to be the first in Singapore to work with Golden Village to introduce mobile-ticketing services to its mobile subscribers for purchases of movie tickets. This service is scheduled for launch in the first quarter of next year and StarHub aims to provide its mobile customers a convenient and hassle-free method of purchasing movie tickets via their mobile phones. Customers can check movie showtimes, view trailers, obtain movie synopsis, purchase tickets via their mobile phones and pay for them conveniently through their monthly StarHub Mobile bills.
StarHub's exclusive partnership with Golden Village is part of its Customer Relationship Management Programme that aims to reward its customers with maximum entertainment benefits.
"As a leading integrated info-communications provider in Singapore that is in tune with the entertainment landscape, we recognise the increasing popularity of cinema-going as a widespread trend amongst the young and old alike locally. This tie-up with Golden Village is a natural extension of what we are currently offering to our customers on their mobile phones, Internet, as well as their television sets. Now, we are happy to extend it to the big screen!" said Mr Yong Lum Sung, Chief Operating Officer of StarHub. "Golden Village, being the market leader in the local entertainment industry is a natural fit to this partnership," added Mr Yong.
"For the past 12 years, Golden Village has grown steadily from operating 10 screens in our first multiplex in Yishun, to 58 screens across eight locations in Singapore today, with a leading market-share of 46 per cent," said Mr Kenneth Tan, Managing Director of Golden Village. "We are extremely excited and pleased to drive the industry not just within the cinema realm but also in the field of media at large. On a worldwide basis, Village Roadshow, our parent group, has built solid partnerships with leading telecommunications companies and today, we are happy to carry on this tradition in Singapore," added Kenneth.
StarHub's Hub Club customers can expect an array of promotions and benefits through its partnership with Golden Village. They will be eligible to participate in a special monthly movie mania where they stand to win tickets to watch movies at any Golden Village cinema in Singapore. A total of 200 complimentary tickets will be given away each month. StarHub's regular customers will be eligible to participate in special promotions each quarter where premiering movie blockbusters will be exclusively arranged for their viewing.
For more information on the promotions, please visit http://www.starhub.com/hubvillage and watch out for more exciting offers coming your way!
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