StarHub Strengthens Brand Identity with New Product Names
Singapore, 26 September 2002 – StarHub, Singapore’s leading provider of innovative info-communications services, has reached another milestone in its historical merger with Singapore Cable Vision (SCV). Today, it unveiled the new names for SCV, its services and outlets:
- Singapore Cable Vision Ltd has been renamed as StarHub Cable Vision Ltd
- SCV MaxTV will now be known as StarHub CableTV
- SCV MaxOnline has been renamed as MaxOnline
- SCV MaxRewards will now be known as StarHub Rewards
- SCV Customer Service Centre has been renamed as StarHub Customer Service Centre
- SCV MaxLife Showroom will now be known as StarHub Shop
The change in names will take effect from 1 October 2002.
StarHub CableTV will offer more than 40 quality international channels of news, movies, entertainment, sports, music and education. Besides carrying international brand names such as CNN, HBO, ESPN and Discovery Channel, StarHub CableTV also packages three of its own channels – SuperSports, VV Entertainment and VV Drama. Currently, 341,000* Singapore households subscribe to the StarHub CableTV service.
MaxOnline is a cable broadband service that is part of StarHub Online’s suite of Internet and interactive services. It is the first broadband service in Singapore to introduce unlimited access at a flat monthly fee. With the introduction of the cash-and-carry scheme in June 2001, MaxOnline became the only broadband service with a zero installation cost to consumers. Customers can subscribe to MaxOnline from authorized resellers and bring home a plug-and-play modem. To date, with 92,000* subscribing households, MaxOnline is the market leader for residential broadband services.
StarHub CableTV and MaxOnline customers will continue to enjoy the benefits and privileges under the StarHub Rewards loyalty programme.
"We want our customers to know that we are the best source for information, communications and entertainment services in Singapore. As our valued customers, they can continue to expect the same level of commitment, if not better, from us. What’s more, they can now "hub" both at home and at work, whether by surfing the Net, sending an SMS, chatting to a friend, streaming videos, downloading or just watching television. All this is possible simply by hubbing from one source – StarHub!" said Mr Yong Lum Sung, Chief Operating Officer of StarHub.
Together with a letter announcing the name change, customers will also be receiving the latest edition of StarHub Rewards, the loyalty newsletter for StarHub CableTV and MaxOnline customers. This includes an exciting supplement featuring a full range of StarHub’s info-communications services available for redemption through the StarHub Rewards Monthly Points programme.
Customers can continue to contact StarHub via the same numbers and addresses.
- End -
* as of September 2002