StarHub Joins Hands With Lucent Technologies To Deliver Info-Communications Services For The Caltex Singapore Masters And Charity Pro-Am
Singapore, 22 February 2001 -- StarHub is proud to be the official info-communications provider and sponsor for the inaugural and most important international sports event to date - Caltex Singapore Masters and Charity Pro-Am to be held from 22 to 25 February 2001. It has partnered with Lucent Technologies to deliver a range of communications services at the event, staged in Singapore for the first time.
The prestigious four-day golf tournament will be held from 22 - 25 February 2001 at the Singapore Island Country Club’s (SICC) Bukit Course. For the first time, golf enthusiasts will get an opportunity to see some of the world's best golfers in action, like 7-time European Tour Number One golfer, Colin Montgomerie of Scotland, and the 2000 US Masters champion, Vijay Singh of Fiji.
Said Mr. David Storrie, Senior Vice President, Networks at StarHub, "An event of this scale takes a lot of logistical preparation to put together and one important component is the communications needs required by the media, event organizers and golf fans who are watching the action from their television sets. The info-communications services that StarHub is providing will enable local and international journalists to send their stories across all borders throughout the world and broadcast crews can also beam the action right to their home countries instantly."
"Lucent is pleased to partner StarHub in providing sophisticated, broadband real-time info-communications services in this world-class event for the enjoyment of golf fans all over the world," said Mr. Raymond Tan, President, Lucent Technologies Singapore. "This partnership between Lucent and StarHub reinforces Singapore's reputation as an info-communications hub in such a major event."
So what does it take to provide complete connectivity for an international event of this scale? Firstly, the deployment of Lucent’s leading edge portfolio of ADM (Add/Drop Multiplexer) and AnyMedia platforms enable broadband services to the Media Centre at the main grounds of the SICC. In addition, there is a 26-metre tower, which is erected about one kilometer away from the main SICC ground. The tower houses a 1.2-metre microwave dish that connects a 1.2 kilometer STM1 (Synchronous Transfer Mode) (155 MBPS) fibre feed to the ADM at the main grounds of the SICC. From the ADM, lines have been routed to the Media Centre, StarHub Internet Café; APGA outside broadcast area, APGA operations and tournament offices as well as the StarHub (ISDN) payphone sites*.
The international journalists and broadcasters can then send their stories from the SICC main grounds through the infrastructure that is connected to the StarHub network and the information will be beamed to the rest of the world within mere seconds.
Info-communications services offered by StarHub for the entire event are available in the StarHub Internet Café, the Media Centre, the Exhibition area, the APGA Tournament office, the APGA Operations office and the APGA Outside Broadcast area the StarHub Internet café, and the StarHub marquee.
The Media Centre will have over 45 seats which will enable the press to make local and international calls, fax or do data transfer by hooking up their laptops to send stories across to their own news headquarters both locally and around the world.
StarHub’s invited guests can also take a break from the golfing action, by visiting the StarHub Internet Café for some complimentary refreshment. As the official ISP for the event, StarHub Internet will offer four PC terminals with broadband Internet access for those who wish to surf the Net. For leisure, guests can also catch past golf games on the StarHub video wall or practice their putt on the putting green within the Internet Café.
On Sunday, 25 February, the final day of the tournament, a ‘live’ webcast between 3.00 – 5.00 pm will also offer StarHub’s business customers a chance to catch the final rounds of the golfing action via their PCs from anywhere around the world. To access the webpage at http://www.starhub.net.sg/golf-tournament/, they only need to key in a personal password to access this site. In addition, StarHub guests visiting the Internet Café will also be able to catch the ‘live’ action on the large video wall.
The action and spectacle will not only be on the fairways at the Caltex Singapore Masters and Charity Pro-Am! Visitors coming down to SICC on 24 and 25 February will also be treated to a special appearance by the StarHub Lightship, dressed in the blue, green and yellow livery of StarHub. Both day and night, the Lightship’s appearance above the Bukit Course will be an added attraction for spectators.
Editor’s Note: *Users of StarHub Payphones will enjoy free local voice and data calls for the four-day event. This includes free usage of the StarHub Payphone Interactive Service (SPInS).
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