StarHub Launches Singapore's First Limited Edition The Lord of the Rings Top-up Card Series

Singapore, 13 December 2001-- Christmas comes early and packed with goodies galore for fans of The Lord of the Rings! StarHub will launch Singapore’s First Limited Edition The Lord of the Rings Top-up cards on Friday, 14 December 2001. The top-up cards will not only have characters from the epic adventure immortalized on the card but they are also multi-media enhanced. To launch the top-up cards, StarHub will host an exclusive party (by invitation only) at Stadium Cove (next to Indoor Stadium) from 7.30pm to 10.30pm tomorrow.

Said Mr K C Lai, General Manager of Consumer Market, StarHub, "Our festive offers are choc-a-bloc with innovative and fascinating features. We want to end the year with a big bang! StarHub is the first in Singapore to introduce a game and ICQ download in our top-up cards, in relation to The Lord of the Rings and we are confident that our customers will be delighted with these innovative services. Movie critics worldwide have rated The Lord of the Rings as an awesome feat of imagination and daring and we are certain that our customers will enjoy this masterpiece. I would like to take this opportunity to thank our customers for their support to StarHub since our launch and I promise that we will continue to have more of such one-of-a-kind benefits and offers for them in the New Year!"

Five character cards will be availed with the following characters eternalized on each card: Frodo, Gandalf, Aragorn, Arwen and Galadriel. At $28 per card, the top-up card is packed with $18 worth of mobile talk time and 60 FREE SMS. Consumers can buy any $28 value card to get a The Lord of the Rings Character bookmark free and a coupon for an exclusive offer from Burger King. They can also buy four top-up cards and get one free to complete their collectible set. In addition, they will get a set of The Lord of the Rings Collectible Playing Cards (with wooden case) worth $49.90 FREE! Customers who buy Frodo’s Feast or the Hobbit Meal from Burger King outlets will get $2 off the limited edition $8 top-up card. Consumers can also visit StarHub’s eShop at www.starhubshop.com.sg, buy a Green Pre-paid SIM card and a multi-media The Lord of the Rings Top-up card and get a CD soundtrack of The Lord of the Rings FREE!

Customers can place the top-up card in their PC or laptop CD-ROMs to enjoy the following first-in-Singapore features: a movie synopsis, a character profile of the character featured on the top-up card and background music featuring the title single "May It Be" from Enya, from the soundtrack of The Lord of the Rings. This limited edition top-up card also boasts of an innovative The Lord of the Rings ICQ Download from the official ICQ website!

Customers can also play the Quest for the Ring Game whereby after three successful attempts at locating the Ring, a web browser linking to a secret URL will be launched for the winner to fill in his/her details to enter a lucky draw. 500 posters of The Lord of the Rings worth $12,500 are up for grabs.

Consumers can also access online specials linking to www.starhubshop.com.sg which features other exclusive premiums when they purchase any mobile phone package during this festive season.

StarHub customers who subscribe to Gee! (StarHub’s full suite of mobile data services) can play a multi-player WAP (Wireless Application Protocol) game The Lord of the Rings - Forces of Light and Dark. The aim of the game is to find equipment and hazards to strengthen the players’ troops, and enable them to gain access to new areas in Middle-earth.

StarHub customers who have Nokia-compatible mobile phones will also have much to celebrate as StarHub will also offer 62 The Lord of the Rings icons and logos each, and also two ringtones. StarHub customers with Siemens S45 and ME45 mobile phones can also download these logos. The ringtones, icons and logos will be charged at a nominal fee of $1 per download and will be available before Christmas. StarHub worked in close partnership with RIOT-E Asia to bring this fantastic offer to customers.

"Adding StarHub to operator partners who offer The Lord of the Rings wireless services to its customers is a wonderful achievement, " said Mr Steven Frank, General Manager at RIOT-E Asia. "As the provider and publisher for The Lord of the Rings mobile services to over a 150 million-person global mobile community, RIOT-E is pleased to strengthen its position as the leading mobile entertainment company in Asia and around the world. The cooperation with StarHub gives us the perfect foundation for a strong and successful relationship."

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