• How great is your
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  • How great is your
    communication to your guests?


Hospitality industry leverages SIP beyond cost savings
March 2017
Hospitality is all about communications

The modern world offers a host of luxuries and conveniences, one of the foremost being the ability to remain in contact no matter where you go. The hospitality industry relies heavily on communications - from in-room phones to IVR (Interactive Voice Response) systems and other communications services. On top of that, there is a need for internal staff communications. Hotels spare no expense to ensure their guests remain contactable and pandering to the guests requests is paramount for a good customer experience. Features like always on service and quality of voice calls help to improve customer satisfaction.

To keep up with the needs of their guests, hotels are always trying to keep up with rapidly evolving technology, retirement of carrier TDM services, "always-on" guest needs, and aging onsite equipment. Traditional telecommunications solutions can quickly become expensive and difficult to maintain. With SIP (Session Initiation Protocol) solutions, upgrades and scalability are easily achieved without the need to purchase new hardware.

SIP can help

It is a well-known fact that SIP services can carry much more voice traffic at a more economic rate due to the fact that local and even international calls SIP calls can be made potentially with zero or low rates. Using this new digital protocol, hotels can experience significant savings, depending on their configuration and sizing.

But SIP is so much more than just cost savings. One of the strength of SIP is its ability to easily integrate with Hosted and On-Premise PBX (Private Branch Exchange), to easily add features like Auto Attendant and incorporate High Speed Internet Access.

Productivity options open up

Hospitality is an industry that requires a lot of communications across a wide spectrum of inter-related industries and partners. With SIP, communications can become more efficient. Travelling staff can make calls back to the head office via internet for free. All internal calls no longer carry any cost overheads, and possibly overseas branches can make cheap or even free calls to headquarters or to each other.

SIP also allows much greater efficiency to be available by providing crystal clear voice quality calls and high reliability of connections. SIP is not only always on, the ability to easily scale in terms of call volume is a plus for any growing business. In fact, implementing SIP can allow hotel establishments to offer more sophisticated services not just to staff, but also to hotel guests and partners.

Taking the leap to SIP

But when moving to SIP, it is important that hotels choose a partner who is able to understand their particular needs. For example, the ability to scale and quickly add more lines would be critical in times of exponential growth.

While there are many SIP providers, be sure to check the track record and ensure that there is a clear demonstration of knowledge and expertise, especially those that are specific to the hospitality industry.

As a leader in SIP, StarHub has a comprehensive suite of SIP solutions. More importantly, they have the experience in implementing SIP solutions and its related systems for the hospitality industry.

Be sure to speak with your telecommunications service provider to find out how you can leverage the power of SIP.

 

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