long chicken burger.sh
long chicken burger.
Burger King’s long chicken burger.
See how understanding user attributes can drive maximum reach and optimize campaign effectiveness.
|Objective||To drive awareness of the new Burger King Long Chicken Burger.|
|Target Audience||Age 14 to 44|
|Strategy||Campaign optimization by understanding user conversion attributes to deliver maximum performance and reach out to similar users (lookalikes).|
|Channel||Mobile and tablet only (mobile web and mobile in-app)|
|Duration||26 December 2014 to 15 January 2015 (3 weeks)|
|Overall Banner CTR||0.35%|
|Reach||3.4 million impressions|