23 February 2016
Singapore’s Leading Broadcaster to Launch DreamWorks Channel, a Multi-Platform Service Featuring More Original Content than Any Other Kids Channel in Asia
GLENDALE, CA and SINGAPORE – 23 February 2016 – StarHub and DreamWorks Animation (Nasdaq: DWA) today announced the arrival of the DreamWorks Channel (StarHub TV Channel 606) in Singapore. Following the DreamWorks Channel’s inaugural launches in Thailand and Malaysia in 2015, Singapore becomes the third country in Asia to debut the channel, which will launch on 3 March 2016 and feature more original content than any other kids channel in Asia. DreamWorks On Demand will also be launched as an on-demand channel on StarHub TV Channel 607. HBO Asia is managing affiliate sales, marketing and technical services for the new channel.
The DreamWorks Channel will be in high definition, with English and Mandarin language options. Its initial line-up will include DWA’s signature series Dragons: Race to the Edge, from the critically acclaimed How to Train Your Dragon franchise, and Dinotrux, DWA’s first original series that welcomes viewers to a world of giant creatures that are half dinosaur, half construction vehicle and all awesome! Additional series that will launch on the new channel include All Hail King Julien, The Adventures of Puss in Boots, Dawn of the Croods, The Mr. Peabody & Sherman Show, as well as special shorts Kung Fu Panda: Secrets of the Furious Five and Secrets of the Masters to celebrate the release of Kung Fu Panda 3, DWA’s newest chapter in the successful Kung Fu Panda franchise which will be opening in Singapore on 10 March. The channel will also present a daily morning preschool block, DreamWorks Junior, featuring such favorites as Raa Raa The Noisy Lion and Guess with Jess.
"We're pleased to welcome StarHub, one of Asia's leading media groups, to the DreamWorks Animation family,” said Eric Ellenbogen, Co-Head, International TV for DreamWorks Animation. “For the first time ever, StarHub will bring our content all together in one amazing place across a variety of platforms so that families in Singapore can watch our series whenever and wherever they want."
“DreamWorks Animation is a household name synonymous with quality family entertainment and we are excited that StarHub TV customers will be the first in Singapore to enjoy the DreamWorks Channel. With the DreamWorks Channel’s award-winning content also accessible on multiple devices via StarHub Go, children and their parents will be delighted to know that they will always have DreamWorks’ beloved cast of characters with them for company,” said Howie Lau, Chief Marketing Officer of StarHub.
A free preview of the DreamWorks Channel will be available for all StarHub TV customers from launch to 20 March, 12 noon, after which, the channel and on-demand service will be available for subscription under StarHub TV’s Supreme Box Office Pack ($28.90 per month w/GST) and the DreamWorks Pack ($8.56 per month w/GST). Existing Supreme Box Office Pack customers will get to enjoy both channels at no additional cost. Both channels will also be accessible via the Go Premium pack ($9.95 per month w/GST) on StarHub Go, StarHub’s online streaming service delivered on demand, over-the-top, and on any device, enabling customers to access their favourite programs anytime.