03 January 2014

-Zee Tamizh caters to Tamil community with top-rated entertainment-

Singapore, 3 January 2014 – Fans of Indian programming are in for a treat! From 7 January, StarHub TV will debut Zee Tamizh, the first Tamil channel that is produced by Zee Entertainment, one of India’s leading media companies. Premiering on StarHub TV Channel 138, Zee Tamizh will proffer a stellar lineup of the freshest and most popular programmes of varying genres. These range from interactive cookery shows to exciting game shows, and poignant drama series to blockbuster movies.

Zee Tamizh will join the bouquet of popular Zee channels that is currently available on StarHub TV. These include Zee Cinema (Channel 130), Zee Khana Khazana (Channel 159), Zee News(Channel 158), Zee TV (Channel 125) and Zee TV HD (Channel 157). While the existing Zee group of channels is skewed towards the Hindi community, Zee Tamizh caters to the viewing needs of the Tamil community. Hindi content dubbed in Tamil will also be made available for viewers who would like to sample it.

Key programmes on Zee Tamizh include Solvathellam Unmai, an emotional reality talkshow about families’ interpersonal problems, anchored by popular actress Lakshmy Ramakrishnan,Why This Kolaveri, the first-of-its-kind singing programme where contestants try to sing despite attempts to interrupt their performances. Why This Kolaveri is a perfect blend of singing and comedy and is hosted by Big FM RJ Balaji, known for his sense of humour. Viewers, whose preference lies in movies, will be able to catch action blockbuster movie Pattathu Yaanai. Directed by critically-acclaimed director Boopathy Pandian, Pattathu Yaanai revolves around a traditional chef, and stars popular artistes Vishal Krishna and Aishwarya Arjun.

“We are thrilled to launch Zee Entertainment’s first Tamil channel, Zee Tamizh on StarHub TV,” enthused Ms Lee Soo Hui, Head of Media Business Unit, StarHub. The addition of Zee Tamizh will better serve the Tamil segment of our customer base. At the same time, it bolsters our Tamil offerings, bringing the total number to six. The Zee brand represents quality content, and is associated with some of the top-rated programming in Indian television. We are confident that our viewers will welcome this new entertainment option.”

Zee Tamizh can be subscribed as a standalone channel at $6.42 (including GST) per month, or as part of StarHub’s newest pack, Thangam Migai Pack at $21.90 (including GST).Thangam Migai Pack is bundled with eight other entertainment channels including KBS World HD (Channel 115), ONE HD (Channel 823), ONE (English) (Channel 820), Sun TV (Channel 133), Sun Music (Channel 134), STAR Vijay (Channel 135), Vannathirai (Channel 136) and V Tamizh (Channel 137).

To allow customers to sample the two newest channels from Thangam Migai Pack, StarHub TV will be offering a free preview for Zee Tamizh and V Thamizh. The free preview will be held from 9am on 7 January to 9am on 21 January. For more information on StarHub TV, visit www.starhub.com/tv.