StarHub TV's Indian Offerings Sizzle With Seven Hot Channels

-Nine Indian channels available on TV Anywhere from 18 October-

-Free preview of new channels from 18 October to 4 November-

-Deepavali free preview on all Indian channels (excluding On Demand channels) from 1 November to 4 November-

Singapore, 16 October 2013 – From 18 October, customers will be treated to top-notch Indian programming of varying genres when StarHub TV serves up a tantalising array of seven new channels. From the foodie to the businessman to the drama serial follower, the extensive lineup will offer something for everyone. These seven new channels are:

1.     Life OK (Ch 160)

2.     NDTV 24x7 (Ch 162)

3.     NDTV Good Times (Ch 161)

4.     Verna (Ch 141)

5.     V Tamizh (Ch 167)

6.     Zee Khana Khazana (Ch 159)

7.     Zee TV HD (Ch 157)

Also launching on 18 October are nine Indian channels that will be made available on TV Anywhere. TV Anywhere is StarHub’s multi-screen solution which allows StarHub TV customers to watch their favourite TV channels on their subscription plan, on their personal devices. Apart from Life OK, customers can catch the remaining six newly launched channels, as well as three existing ones, Vannathirai (Ch 136), Zee Cinema (Ch 130) and Zee TV (Ch 125) on TV Anywhere.

Life OK (StarHub TV Channel 160)

Life OK is a general entertainment channel in Hindi that offers dramas, reality shows, comedies and sports. Drama fans can look forward to tear-jerkers such as Ek Boon Ishq, the gripping story of a young small town girl who gets marries in to a rich family—only to discover that her husband is a death row convict, and Do Dil..Ek Jaan, an intriguing plot of two star-crossed lovers where a young Kashmiri girl falls in love under the most unlikely circumstances in Mumbai. Life OK is part of the STAR Network portfolio, which also produces popular channels like STAR Gold and STAR Plus, and all its programmes come with English subtitles.

NDTV 24x7 and NDTV Good Times (StarHub TV Channels 162 and 161)

From one of India’s top broadcasters, New Delhi Television, comes NDTV 24x7 and NDTV Good Times. NDTV 24x7 is the first English-language news channel focusing on news from the Indian Subcontinent (comprising India, Pakistan and Bangladesh). Viewers can stay up-to-date with award-winning newscasters, and highly-rated documentaries on current affairs, entertainment, politics and sports. On We The People for example, award-winning journalist Barkha Dutt opens discussions to the citizen on the street on issues affecting the country. In addition, viewers can get an exclusive glimpse into the lives of Indians left untouched by modernisation in critically-acclaimed documentary series India Matters. For the well-travelled and the fashionista, lifestyle-centric channel NDTV Good Times offers a delightful blend of fashion, travel, food and wellness with an Indian touch in English language.

Verna (StarHub TV Channel 141)

StarHub TV customers will be able to view Verna, a south Indian channel, in the original dialects of Telegu and Kannada. Viewers can revel in the authenticity of southern India with riveting dramas Bharyamani and Charanadaasi, or immerse themselves in action-packed game shows like Cash and Star Mahila with its all-female playing field.

V Tamizh (StarHub TV Channel 167) 

V Tamizh, a local channel that caters to both locals and expatriates, proffers dramatic sitcoms, nail-biting reality shows and lively game shows. Viewers can catch the inspiring programme Thiramai Pongum Thamizhagam, which showcases the extraordinary acts of ordinary people, and watch blossoming talents in V Kids, a ‘live’ showcase of kids aged four to 12 singing and telling stories.

Zee Khana Khazana (StarHub TV Channel 159)

Foodies and gourmet lovers will delight in Zee Khana Khazana for its buffet of culinary delights. They can follow Chef Gautam Mehrishi as he demonstrates new twists of traditional recipes in Food Ka Mood. Young mothers will like Bacha Party for the simple yet wholesome and delicious dishes whipped up for the young ones by Chef Gurdip Kohli.

Zee TV HD (StarHub TV Channel 157)

Customers can now look forward to their favourite programmes on Zee TV one day earlier and in crystal-clear high-definition clarity with the launch of Zee TV HD. Zee TV HD offers viewers the hottest entertainment programming in its original Hindi language with key programming like Qubool Hain, a story of two families related by blood, yet distanced by circumstances, and Ek Mutthi Aasmaan, a poignant story which captures the hopes and aspirations of a domestic worker alongside the trials and tribulations of her daily life.

“India is a colourful country with a rich cultural tapestry,” said Ms Lee Soo Hui, Head of Media Business Unit, StarHub. “The diversity of content across these seven new channels will ensure that our customers are now spoilt for choice when it comes to Indian programmes.

“Apart from allowing customers to sample 18 days of free preview for the new channels, we are also pleased to offer free preview of our existing Indian lineup to all StarHub TV customers in celebration of Deepavali,” she added. “We hope they will enjoy this bumper crop of Indian programming.”

Free preview of the seven new channels begin from 18 October, 9am to 4 November, 9am. In celebration of Deepavali, StarHub TV will be offering a free preview of all existing Indian channels such as Zee Cinema (Ch 130), SONY MAX (Ch 131), and STAR Gold (Ch 129), as well as Korean channels from Thangam Pack like KBS World (Ch 115), KBS World HD (Ch 875) and ONE (English) (Ch 820) from 1 November, 9am to 4 November, 9am.

StarHub TV customers can subscribe to Manoranjan Pack which comprises of eight entertaining channels such as Zee TV HD, Zee Khana Khazana and Life OK at an affordable monthly subscription of $25.90 (including GST).  NDTV Pack which comes with NDTV Good Times and NDTV 24 x7 can be subscribed for $6.24 (including GST) monthly. Customers can purchase Verna and V Tamizh as an a la carte channel at $8.56 (including GST) and $6.42 (including GST) respectively. For more information on StarHub TV, visit www.starhub.com/tv.

-End-

Appendix

List of existing channels for Deepavali Free Preview

 1 November, 9am to 4 November, 9am