23 May 2012

- Fresher TVB Dramas and Rewards for Subscribers to Mark the Occasion-

Singapore, 23 May 2012 – Fans of Asian dramas will soon have more reasons to cheer. VV Drama (StarHub TV Channel 855) - StarHub’s only dedicated 24-hour drama channel, is commemorating its 20th Anniversary this year with a slew of exciting programming events and activities as a way of rewarding and engaging its fans.  

VV Drama, launched in 1992, aired mainly drama series from Hong Kong, China, Korea, Taiwan and Japan. Throughout its 20-year history, VV Drama has been an integral part of Singaporean TV households, constantly entertaining the local audience with its quality content screened round-the-clock.

VV Drama has always been synonymous to local fans of Hong Kong dramas as the one-stop for the latest TVB titles. To celebrate its 20th anniversary, VV Drama has sealed a special deal with TVB to air the highly-anticipated drama Tiger Cubs concurrently with Hong Kong, the first ever in the local TV scene! Premiering at 10pm on 24 June, Tiger Cubs stars Jessica Hester Hsuan and Joe Ma, and revolves around a group of elite officers from the Special Duties Unit of the Hong Kong police force. Each episode is centered on an individual criminal case based on true events. 

In addition, VV Drama will be offering its loyal fans a trip down memory lane by showcasing some of the best drama series ever screened on the channel. The historic look back will kick off on 1 June with a series of Japanese Classics starring Takuya Kimura every Friday, at 10.30pm. Fans of the top Japanese actor can look forward to his iconic works Long Vacation, Love Generation, and Hero.

StarHub was the platform that played a key role in propelling the Korean wave in Singapore, with the airing of An Autumn’s Tale and Jewel in the Palace years ago. To cater to consumers’ insatiable appetite for K-Dramas, VV Drama will introduce a new weeknight time-belt dedicated to screening top quality Korean dramas from 23 July, 7pm. Ojakgyo Family, the highest-rated soap drama in Korea, will be first to be aired on this belt. Jewel in the Palace, one of the biggest Korean classic titles in history, will be aired from 23 July, 6pm.

VV Drama will be launching four campaigns from now till end of the year to thank its fans for staying with the network:

1.    Favourite  TVB Classic Series Poll

From 21 May to 3 June 2012, VV Drama is inviting fans to vote online for their favourite TVB Classic Series from the past 20 years. 10 lucky fans will win limited edition VV Drama and TVB premiums.  The top five TVB classic dramas that garner the most votes will be aired on VV Drama from 23 June, Every Sat and Sun 6 pm.

2.    Search for VV Drama’s Biggest Fan

One of the most coveted prizes for any TVB fan would probably to get up close and personal with TVB artistes at the upcoming StarHub TVB Awards 2012. From 1 July 2012, fans who take part in this contest via www.starhub.com/vvd20 will stand a chance to take pictures with the artistes at the event.

3.    Surprise 20 Attack

VV Drama customers now have more reasons to stay at home for their staple of dramas. From June to December 2012, there will be a surprise visit sprung on households with VV Drama subscriptions monthly at 2000 hours or 8pm.

4.    Exclusive TVB City Tour for VV Drama subscribers

VV Drama subscribers can look forward to visiting TVB City in the last quarter of 2012 thanks to a special tie-up between TVB and selected tour agencies for limited Hong Kong tour packages that offer exclusive access into TVB City where most of TVB period dramas are filmed. More details will be announced at a later date.

Ms Iris Wee, StarHub's Vice President of Home Solutions & Content enthused, “Anniversaries are as much as looking forward as for looking back. VV Drama has been entertaining Singapore households with its quality dramas throughout these years, and we have delivered countless quality dramas. We are eager to take our viewers down memory lane by bringing back the best productions of yesteryears, as well as work with content partners to delight fans with new content at shorter windows.”

To better reach out to viewers today who lead busy lifestyles, and to continue to provide a better TV experience for them, VV Drama will be revamped to enhance its content offerings. Starting 28 June 2012, a new VV Drama On Demand will be made available on the network and together with the existing VV Drama, VV Drama (+ 3) and VV Drama Catch Up TV, it will be rebranded as VV Drama Pack. On VV Drama On Demand (Ch 857), subscribers can gain access to entire series of selected first run titles once the first episode premieres on VV Drama. This means that customers can look forward to catching the full series of their favourite drama at their convenience at any time of the day. In addition, fans of TVB dramas will be able to catch their shows which will be made available in its original Cantonese language. A selection of drama series on VV Drama Pack will also be screened in high definition and in dual languages, one in its original language and the other in Mandarin.

Following the launch of the VV Drama Pack, VV Drama Channel will cease to be available on an ala carte basis. The VV Drama Pack is priced at $12.84 (including GST) per month and those who sign up will enjoy a 50 per cent discount off the Pack’s subscription fee for three months. The offer is valid from 28 June to 31 Aug 2012.

StarHub TV customers can choose to purchase via Instant Buy1 on their remote control by tuning in to Channel 855 and pressing the blue button. Existing VV Drama subscribers may choose to remain on their current subscription or upgrade to the new VV Drama Pack at $12.84 (including GST) per month on/after 28 June 2012.

For more information on StarHub TV, visit www.starhub.com/tv.

1 Application to customers with HubStation/ HubStation HD/ HD Interactive set-top box

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